This week in search, I reported how the Google page experience update for desktop has been fully rolled out. I also posted my monthly Google webmaster recap, for you all to check out and catch up with. Google Search Console’s URL Inspection tool is erroring out for some folks. Alan Kent from Google said no worries on merchants trying to fake the Shopping experience scorecard metrics, Google has ways to verify the metrics and will penalize merchants that try. IndexNow has grown with integration from Duda and a couple new SEO plugins but Yoast’s founder is not too optimistic about it. Google said it does not use the disavow files to discover link networks. Google spoke about the issues with translated content and garbage parameters in URLs. If you block users in the US, you need to block Google as well. Don’t forget, there are not more eligibility requirements for showing up in top stores. Google’s local pack map is now an interactive map. Google is showing how the business details are confirmed in the local listings. Google business profiles may require double verification. Google is testing a search bar filter at the top right section. Google is testing dropped the estimated results. Google has an upcoming SEO workshop with its internal SEOs and the Search Central unconference is coming later this month. Most people think Google will remain dominate over the next ten years. Google has pauses all ads from serving in Russia temporarily. Anton Shulke, a beloved SEM, is in Kyiv, Ukraine, trying to live a normal life but also making badges out of bedding – praying for you all. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
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