Google Local Panel Showing Confirmed By Phone Call

Google is now showing how long ago it confirmed a phone number and hours were accurate for a local business. Google can now write in a business local panel “confirmed by phone call” followed by how long ago it was.

The example Saijo George spotted was for this local listing named Supple. I was able to replicate it and it showed me that Duplex (likely Duplex) called the company by phone to confirm the hours and details are accurate. It says “confirmed by phone call 8 weeks ago.”

Here is the screenshot, click to enlarge to a full size screenshot:

This is probably powered off of Google Duplex calling businesses to verify business details or it might be based on a human at Google calling – who knows. Either way, this little piece of information might provide a bit more trust in that local panel for the searcher.

Here are more screenshots from Saijo:

Looks like Google Duplex powered verification are getting labels in Location Panels https://t.co/LWwang6Cip

cc: @JoyanneHawkins @mblumenthal @rustybrick pic.twitter.com/rovB399q3z

— tl;dr Marketing (@tldrMarketing) March 3, 2022

Here is another format, confirmed by the business:

They’re like a series of “trust” signals you think @rustybrick ? Has the state of the GBP ecosystem in terms of accuracy become so bad that Google needs to add these to show consumers they can be confident in the panel details? 🧐 https://t.co/yPjrzFmfIm pic.twitter.com/1Byf5ZgJyr

— Claire Carlile🕊️ 🌊 🥑 🦥 (@clairecarlile) March 3, 2022