Daily Search Forum Recap: August 14, 2023 -

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google said a domain name won’t make or break your SEO. Google also said CNET’s content pruning plans were reasonable but they were unlikely to have a noticeable SEO impact. Google Ads is deprecating Enhanced CPC for Shopping campaigns. Bing Chat’s new infrastructure upgrade is 99% done. Microsoft said Bing Chat outperforms GPT-4. And I have part two of the vlog with Lance Bachmann on local search and business development.

Search Engine Roundtable Stories:

Google: Your Domain Will Never Make Or Break Your SEO

Google’s John Mueller said on Mastodon a few tips on domain names, but one line was pretty strong. He said, “your domain name is never going to make or break your SEO.”

Google: CNET’s Content Pruning Plans Reasonable But SEO Impact Would Be Unnoticeable

Remember all that debate and chatter around Google saying not to delete old helpful content? A lot of people in our industry jumped on CNET for doing it but the truth is, if you looked at CNET’s plan, it was not without thought, attention to detail and carefully planned.

Google Ads Shopping Campaigns Enhanced CPC Deprecation

Google Ads is deprecating Shopping campaigns using Enhanced CPC starting one early October 2023. Google said any Shopping campaigns using Enhanced CPC will behave as if they are using Manual CPC bidding when deprecated.

Bing Chat New Infrastructure Upgrade Is 99% Done

A few weeks ago we reported that the Bing Chat infrastructure upgrade that Microsoft is working on was taking longer than expected. Well, on Friday, Microsoft Bing’s CEO, Mikhail Parakhin said it was 99% done, and thus almost ready to go live.

Microsoft: Bing Chat Outperforms GPT-4 But Its Pricey

Microsoft Bing’s CEO, Mikhail Parakhin said on Twitter that Bing Chat outperforms raw GPT-4 but it comes at an expense. He said, “It is outperforming according to our measurements,” when someone said they think Bing Chat beats out GPT-4 from OpenAI.

Vlog #236: Lance Bachmann On Local Search Marketing & Getting New Customers

In part one with Lance Bachmann, we spoke a lot about business, growing a business and his passion for his employees. In part two…

Google Chicago Whisky Fulton Palooza Event

Here are some photos from the Google Chicago office of an event named Fulton Palooza. There is a lot of liqueur at this event, specifically whisky. Here is an Instagram embed with more photos.