We have covered the different facets of SEO and these factors to consider, here are the complete steps for successful Google SEO.
Step 1: Create a solid foundation for your website
The first step to successful SEO is to have a solid web base.
Warning: If you already have a website, update it and adopt an optimal structure. Otherwise, get it done professionally with a CMS platform, like WordPress.
The basis of your website should contain all the pages that make your business or organization well represented.
Here are the pages you should have at a minimum:
- Home page
- About page
- Contact Us Page
- One page for each service offered
- One page per service offered per location
Step 2: Integrate data analysis tools and features
It is essential as soon as the website is online to integrate data analysis tools to know how your website is performing and how its SEO positioning improves over time.
Here are the tools and features to integrate at least:
- Google Tag Manager (GTM)
- Google Analytics
- Google Search Console
- Website sitemap
Step 3: Find relevant keywords
Find keywords that your prospects are actively looking for to find your services or products on the web.
This will often be in the form of a resource that answers specific question (s), such as “How do you identify mold in your home?”
Use the keyword planning feature in the Google Ads platform, the auto-suggestion feature in the Google search bar, or Ubersuggest to find relevant keywords.
If you are more advanced, you can use paid tools, like Ahrefs or SEMrush.
Step 4: Create Content That Responds to Keywords
Once the keywords are determined, create content that answers the questions and queries of your potential customers. Determining the right keywords and then writing the optimized content is the most important step in SEO, says Las Vegas SEO company experts.
For local Google SEO service, write informative articles, where your prospect’s obvious response is to contact you for your help.
Step 5: Optimize your content
Once you’ve created a piece of content, it’s important to optimize it.
Here’s how to do it:
- Have the keyword in the URL
- Have the keyword in the title of the article (H1)
- Have other title tags with synonyms, the keyword or additional phrases to the main keyword
- Have the keyword or synonym near that appears from 0.5% to 3% of the text
- Have several synonyms and complementary words in the text
- Have images with a file title and an ALT text relevant to the keyword
- Optimize image size
- Have hyperlinks to your pages and relevant external pages (which add value to the visitor)
- Ensure a simple and easy to navigate page on all devices, including a mobile device
- Enter relevant and actionable metadata
- Add Schema Markup
- Add one or more calls to a relevant action to the page
Step 6: Increase your web authority (backlinks)
To increase the authority of your website in the eyes of search engines, you need to get “votes” in the form of backlinks. This is called backlinks.
To get it, you’ll need to make sure you post quality content that helps your audience and then promote it.
Here are a few different ways to get backlinks:
- Create the best content on the web and share it with others in authority in your field
- Create guest posts on external websites
- Buy some
Step 7: Wait
One of the most difficult SEO ingredients to manage is time.
When a website is brand new, nothing is going to show up in the search engines. However, with time and increasing authority, it will take less time and be a bit more predictable.
For SEO, time will give you some idea of how your website and search engines react to your content.
You will therefore have to be patient, analyze your data and continually optimize and promote your content.
How to get SEO results faster
You probably see that SEO is a matter of constant adjustments and fine strategy.
So how do you make sure you get results faster?
- Do business with a professional.
But beware!
- Many Google SEO “professionals” exist and do little for you and your investment.
So make sure that this person or company has proof of their skills and above all, a detailed plan of at least 6 months, where the game plan covers everything that will be done for the next half year.
Conclusion: Bet on a measurable and progressive SEO strategy
In conclusion, SEO can generate impressive results if the strategy is created and implemented by an experienced person. This awesome tool also allows you to have a beneficial web presence and long term results.
It should be understood, however, that SEO is not a quick process and that for an existing website, results can take months to materialize.
The important thing is to work on a constant progression of page positioning and always optimize the website to obtain impeccable quality for your target customers.