B2B marketers expect to a certain level from the SEO audits that happen. SEO audits can be quite confusing as they range into multiple kinds and offer a mixed bag of results for more than one aspect of SEO. Generally, most of them need to be checked upon; some of them start showing super impact as they have a clear process and reporting structure.
B2B SEO audits are known to serve SEO purposes and address so-called “Best SEO practices” against challenging issues that arise respectively to the nature of the business and the strategies executed within.
It is very natural for SEO experts to miss the actual objectives and meet the said expectations of B2B marketers through their SEO auditing procedure.
However, with the increase of research on the subject; many B2B organizations now realize the presence of few fundamental snags that is difficult to be shunned out through an SEO audit; no matter how realistic it may seem on paper, things don’t work out. In efforts to resolve these basic hindrances, businesses today have understood the significance of organic search performance and the long-term benefits that it has to offer.
There is no need to break the bank each time a B2B business feels the need for SEO auditing; there are many kinds of SEO audits that need as little as half the previous bills. These kinds of SEO audits are best dealt with by specified vendors or an expert agency, who knows what exactly is to be done and how?
Prior to making a decision on how your B2B business can engage in an SEO audit at an affordable price; it is only fair that you reconsider the following three types of SEO audits and how they help in bettering your website’s performance in heaps; so that your business can be the leader of your niche.
1) Plagiarised Content Audit:
The quality of the content on a website is the foremost aspect that an SEO auditing agency pays attention to. It has to be completely sure that the copies are authentic and they are not available on any other URL.
Did you know: 50% of the total websites on the internet face issues due to duplicate content.
SEO auditing for content must include Keyword research. This offers a good idea of what is the tone and language that works most for your kind of business; more importantly, which doesn’t. The research enables a set of most active keywords in order to boost SEO traffic and get organic optimization. Keyword research is surely a very essential part of the entire SEO audit exercise and it is recommended to be left to the best professionals for superlative results.
However, there are good quality tools available just in case you opt to self do it. Moz Explorer, Answer the Public, SEMRush are the most popularly used keyword research tools along with a number of others available on Google.
In case of the following mistakes in your content, your website ought to suffer on the ranking page. Errors like:
❏Poor quality content
❏Duplicate content
❏Outdated content
Always look for fresh changes in the content that will maintain your website as a future-centric one. You understand how things work under your business niche and what exactly are people looking to get.
However, that doesn’t mean you aren’t allowed to change to an updated content version; making things interesting. There are opportunities always, get a fresh, provoking content
2)Technical B2B SEO Audit:
Try checking robots.txt files by differentiating between the number of pages viewed in Google search results to the pages that are listed directly in Analytics. If things appear different on both, Analytics vs. the search results; then this is a sign of wayward robots.txt
Make sure that your file name is appropriately matching to your website’s content as search engine web crawlers like Googlebot read the file for crawling websites in a much effective manner.
It was in the year 2015 that mobile search took over the traditional desktop searches; since then there has been a significant increase through all the years. Staying a mobile-friendly website is extremely essential for any business today, be it a B2B or a B2C model.
The mobile version of your website needs to be clear and run smoothly. See that it has an effortless operating method that’s easy to understand and use. Keep the text to the point and the font readable. Make sure the mobile version has a free flow of content without any hurdles within the structure.
On-page elements are all the small things in a website that combine together for getting a successful website that ranks on the search results page. These elements include title tags, headers, meta and image alt tags.
It has to be seen that each of these elements appears unique, includes the right keywords and has clear content for support.
Check for any broken links and eliminate them. Also, make sure that your website URL is according to the URL structure best practices.
Finding any 404 errors; in case of none, take this as a challenge to your creativity and create an attractive looking 404 page for the website.
Don’t miss your 301 redirects and fix them to work as per their purposes.
Make sure all the pages from your website are reviewed under the index status report; so that they show up in the search results. The reviewing process can be found within the Google Search Console.
3)Advanced B2B SEO Audit
Make sure that your website includes structured data, this will enable your website to show up on the search result pages as you have the beneficial markup working for you.
See that all images follow the standard aspect ratios and aren’t uneven in their sizes. Improperness in image sizing and optimization can affect the page loading speed.
You love a webpage that opens fast, don’t you? It is the same theory for your B2B website; the faster it loads, the better it will rank on Google search results. First, find the present page speed; this can be done using many online tools available for free.
Steps like optimizing image sizes, resizing them for quality, up-gradation of servers, and allowing compression can enhance the page speed; providing better results.
Of course, the speed of the website does sound like a minor issue but it won’t sound the same if you know that 3 seconds is all a website is allowed; the visitor won’t wait anymore as skipping to the next alternative is a much easier way to get answers.
4)Google Search Analytics Audit:
The search analytics report from Google Search Console render’s details regarding the most relevant keywords that attract traffic and achieves organic searches for a website’s individual web page.
By concentrating on individual page ranking B2B organizations are helped in having a better understanding of the increased opportunities coming from organic search.
Steps to follow:
- Review the present status of a website- the current counts of clicks, impressions and the average ranking for the website.
- Segregate the pages in their individual web address parameters such as services, products or blogs;
- Now it is possible to examine the web address ( individual page) report and also the effects of target keywords, the page visibility and per page traffic that’s been achieved.
These details assist B2B businesses to plan a better optimizing strategy on an individual keyword level and also timely alter the plans to achieve greater from the action of content marketing.
5) Social Media Visibility Audit:
Even though social media may not directly affect the profits of a B2B business; it is extremely vital for engaging potential customers online. Social media platforms are very helpful in achieving an increased number of shares; social media publicity is the most effective way to get popular in the current age.
B2B businesses can use platforms like SharedCount, Similar Web, and others for efficient use of social media forums and maximize the visibility for improved content marketing performance.
6) Google Analytics Audit:
Last but not the least, B2B marketing teams should conduct a brisk audit and review of their Google Analytics. They can also opt for a comparative analysis using a comparable reporting tool online. This makes sure that all activities conducted online are on track and implemented appropriately.
Initially, there may be limited benefits in SEO progress by this Google Analytics or any other third-party audit; it is sure to have a greater impact in the long run in demonstrating better results.
More importantly, this kind of audit can be essential in identifying the low-hanging fruit (potential business) or uncover a chance to tap a new corner of the market that’s worth exploring.
Following these kinds of SEO audits can be immensely beneficial for a B2B SEO audit in getting ranked better and hence avail more interest in the form of increased visitors, click-through rates, and deals.
However, achieving all of this isn’t an easy task. Link building strategies for a B2B organisation are also important along with SEO for better results. Hence it is suggested that the company ties up with a reputed, experienced digital marketing agency; which is well-versed with the hows and whens of getting things done at ease. Just make sure it is the right choice, meeting the business objectives.
