While buying online, more than 83% of the customers get attracted by the product images or product photos only. This is a clear indicator that visuals greatly impact generating traffic on your website or ecommerce store. The visual marketing strategy is thus vital for the online growth of any business.
Coming to the e-commerce segment, the website is the first point of contact. This means that any slight flaws in the website are bound to take a toll on the business. Placing blurred or unclear visuals on your e-commerce website can distract the customers from going for better options.
According to one survey, around 24% of content marketers believe visual marketing to be their biggest challenge. While visuals are eye-catching, it is hard for the creators to bring the right balance, right placement, and the target audience. Thus, visual marketing will remain an untapped potential unless some effective measures are taken to let it do the hard work for you.
E-commerce eliminates the sense of touch. Further, the conditions like covid-19 pandemic restrictions shift the responsibility on the shoulders of visuals only. So, here we present some of the best visual marketing strategies that promise to generate more traffic for your online store:
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Unlock the power of User-Generated Content:
The user-generated content or UGC is the main fortune of the visual marketing strategy that includes testimonials, images, social media posts, videos, etc. The best part about the user-generated content is that they are highly trustworthy as the real users have created them. Just like many people trust user reviews on e-commerce, your user-generated content will be the best lawyer of your products.
Engaging user-generated content should be given priority while you’re designing an effective visual marketing strategy for your e-commerce store. Not to miss is the creativity that will attract traffic for you.
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Let Social Media Does It For You:
The visual marketing strategy should never be misunderstood as multimedia for your website only. The power of social media is extremely high in driving your visual marketing campaign. All you need to do is place the best photos, short videos, etc., on different social media platforms. Never miss the ruling giants like youtube that are the top-rankers in social media.
Your customers may or may not visit your website daily but will open their social media accounts once they’re awake. Thus you’re just placing your visuals in the right place for your prospective customers by using social media.
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Shoppable Posts- Combination of UGC and Social Media:
Take the best of your user-generated content on social media and add your products by tagging to this content. Embedding this content on your website can help you gain an audience through shoppable posts only.
Once discovering your products, your customers can readily move to your e-commerce website to know more about them. Thus, the customers can avoid multiple redirecting pages and makes the entire process quick. The shoppable posts are credited with eliminating the abandonment and keeping your customers engaged.
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Make it Customer Engaging:
Your visual marketing will lose its essence if it is not engaging to the customers. Thus, you can start by placing the visual guides or help on your website. This can guide your customer throughout the time he/she is there on your webpage. You can place real customer testimonials and experiences on your website.
The customer-engaging content has the power that will attract more traffic to your website. Once they’re on your webpage, embark on their experience with high-grade product visuals. This will ensure that visual marketing has done its part. Make your online visuals exciting using bespoke labels and prints. Involve an expert for custom labeling like iCustomLabel and get tailored labels for your goods. You can post these labels in some of your social media advertisements to consent a good impression with your audiences.
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Align Visual Marketing with Your Brand:
The target of all forms of marketing is generating serious business. When it comes to visual marketing, keeping it on a different track than your brand can be disastrous. Thus, you need to take your brand and your visual marketing together.
The backgrounds, use of themes, and colors play an important part here. Suppose your brand logo has a saffron color, and it is best to create your visuals in the same color schemes. This will help your customers to identify your brand quickly.
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Visual Marketing Strategy Should be Mobile-Friendly:
The majority of your customers will reach your ecommerce store through mobile-only. The in-app uses are more prominent on mobiles than desktop. Thus, it is not appropriate to have visuals that get deformed in mobile view.
Thus, all your visual marketing strategies should be adapted to suit the majority of mobile screens. You can further improve the customer experience by adding responsive links to visuals. Therefore taking care of your mobile-based customers while designing visual marketing can help you keep them on your side at all times.
Quick Tips:
- Use high-end concepts like 3-D videos, exploded, and cutaway views of the products.
- Don’t overcrowd the visuals, as the less is always more.
- Maintain tagging as much as you can so that the visuals get a collaborative platform.
- Try to maintain the quality of your visuals high at all times.
Conclusion:
Visual marketing is the talk of the town but is not a cakewalk. You have to nail this modern form of marketing with effective strategies to generate traffic for your website. Start with the user-generated content and brace modern concepts like shoppable posts. You can use social media immensely in promoting your visual content.
E-commerce is the best application of digitization, and visual marketing strategy is its center. Grasp the visual marketing if you want to gain some great traffic for your e-commerce store. These are the time-tested techniques that help you to increase your brand value.
