Email marketing is the use of email messages to market a product, service or event. Email Marketing has been around since the late 1990s. Almost everyone has “junk” mail in their inboxes and it’s not hard to start an email campaign that will reach a targeted audience, even if they don’t want it. With over two billion active email users worldwide, you have plenty of room for your message.
Why is it so popular?
Through advertising emails, marketers can reach consumers directly with promotions and offers without having to worry about advertising on multiple platforms in order to determine which medium works best for them. In addition, email marketing is cost-effective, as all you need to get started are an effective email distribution list and the right email marketing software.
Needs:
Email marketing is one of the easiest ways to reach a targeted audience, and it’s certainly the most efficient way for marketers to send out messages to consumers. Given how crowded online advertising can be, email marketing provides a “less is more” approach that boosts your message above the rest.
Email marketing works by collecting an email list of potential customers and sending them messages (newsletters) about what’s new with your product/service and possible offers tailored to their individual needs. Because you’re sending emails to a select audience of people who have chosen to receive your message, you can control the number of recipients who receive your email and the time when they do. In addition, your messages will always reach recipients in their inbox (as opposed to the trash bin), which is why email marketing is often considered more effective than other forms of online marketing.
There are three main methods for collecting an email address:
People may sign up for updates from your company on their own, or you can solicit names via giveaways, loyalty programs and more. Once you build a list, it’s important to segment it so that you can send targeted emails to specific groups.
The most popular email marketing program is Constant Contact, which was sold in the UK and the rest of Europe from 2001 to 2003. Another popular choice is MailChimp, which was acquired by Adobe Systems in 2007. Still others are Google’s Gmail, Yahoo! Mail and Outlook.com, all of which offer desktop and mobile versions as well as a handful of add-ons for third-party software (such as Salesforce’s Marketing Cloud) that can be used with their platform.
Email marketing can be extremely effective when used appropriately. However, there are many steps to follow in order to achieve a successful campaign.
Tools to use to channel email marketing:
1. AeroLeads
If you are going to do email marketing for your long or your short term business then nothing is better than AeroLeads. It helps you to check out different email marketing varieties and helps you to be on top of the trend. If you are looking forward to access to lead generation with the help of email marketing then nothing is better than AeroLeads to help you out with the same.
Here are some of the best known features of this tool:
- You can send emails easily to anyone!
- Gather as much as leads as you want with the help of AeroLeads.
- Easy to setup and integrate than most of the other tools.
2. Mailchimp
MailChimp is the world’s leading email marketing platform. They have a user-friendly interface and a great feature set, plus they’re the first (and so far only) email marketing provider to receive a perfect score on the Privacy and Security audits conducted by TRUSTe.
3. Constant Contact
Constant Contact is an American company that provides online services for small businesses including email marketing, website building and hosting, social networking, event planning and e-commerce.
4. Sendgrid
SendGrid is a fantastic email service provider that allows you to send up to 10,000 emails per month to your email list. There’s no limit to the number of email addresses you can send emails out to with SendGrid, and it also works great with websites that are built on WordPress.
5. Postmark
Postmark is one of the most popular web-based services for sending newsletters and emails . At Postmark, we provide an easy way for anyone involved in a project to stay in contact about what is going on and get updates when something significant happens.
6. Empatico
Empatico provides an easy way to build your own email marketing system by linking to your existing CRM (customer relationship management) or ERP (enterprise resource planning) system. You can use this software as a standalone app or add on to your existing system without any external APIs.
7. SendinBlue
SendinBlue is a simple, yet powerful email marketing solution that allows you to create and send professional emails to your subscribers. You will be able to add subscription forms, manage your contacts and create campaigns right from the interface. You don’t need any programming skills or technical knowledge in order to use this tool, just follow the step-by-step instructions provided by the company and you will be able to get started quickly.
8. Campaign Monitor
Campaign Monitor is a simple and easy to use email marketing software that allows you to create, manage and send bulk email newsletters. Once you have signed up for a Campaign Monitor account, you will be able to add your subscribers from your contact list, insert marketing content and improve the look of your emails.
9. Gravity Forms / Marketo
These two tools allow you to collect leads while allowing them to submit their information electronically. You can then reach out to those potential buyers with coupons or free samples by connecting them with a customer’s email address provided by Marketo or another third party like LeadPages.
10. SurveyMonkey
SurveyMonkey is the world’s leading online survey software. It offers an easy-to-use service that allows you to create surveys, collect responses and generate reports on your surveys, all from one location. SurveyMonkey also allows you to easily share your results with others, collaborate or build teams and publish your survey findings directly on your company’s website.
11. Mail Genius
Mail Genius is a service that allows you to design professional-looking email newsletters and send them out to your contacts. Mail Genius also allows you to track opens, link clicks and even follow up with people that didn’t open your email for a second try.
12. Infusionsoft
Infusionsoft is a full marketing automation suite that can help you manage your entire business from sales and marketing leads, to customer service, online storefronts and more. It’s designed for medium-to-large businesses looking for powerful, yet affordable software.
13. Litmus
Litmus is a simple, yet powerful tool to help you track email deliverability and readability in real time. It also allows you to create HTML email previews for every single campaign that you’re sending out. Plus, Litmus offers a few other tools such as an email previewing tool and an email builder so you can design your own templates, set up frictionless unsubscribe options and more.
14. Mailjet
Mailjet is a SaaS-based service that offers all the features of an advanced email marketing platform. They claim to be “the world’s largest & most powerful transactional Email delivery platform.”
15. Target Hero
Target Hero is a marketing landing page plugin that allows you to create and integrate your lead generation forms on your website. The main benefit of using a plugin like this is that it allows you to keep all of your forms in one place and easily manage them from your WordPress dashboard.
16. LeadPages
LeadPages is another tool for creating landing pages for your marketing campaigns and driving people to specific offers or deals. It’s easy to use, allows you to import new leads from Facebook, Twitter, LinkedIn and more and provides some great templates to get started with.
17. Drip
Drip is the ultimate tool for email marketing, allowing you to create and send more than 1,000 emails per month. You’re not limited to 500 however and are able to manually update every email with contact details.
18. OptinMonster
OptinMonster is one of the most popular opt-in tools on the market right now. It allows you to create a free opt-in form for your website or blog and after people fill out the form, they will be instantly added to a list of your subscribers that you can contact with future emails or promotions.
19. Mad Mimi
Mad Mimi is a platform for sending and managing email newsletters, with an easy drag-and-drop interface. It allows you to easily collect email addresses from your website and then contact them by sending newsletters and offering special discounts or promotions.
20. ActiveCampaign
ActiveCampaign is an all-in-one marketing automation solution for small businesses, agencies, bloggers and entrepreneurs that helps manage their entire customer lifecycle through a single interface.
Conclusion
Sending an email newsletter is a great way to build trust, provide useful information and drive people to your website or blog. However, there are quite a few tools available for every budget that can help you with the process. There are also some free and paid tools that will suit your needs perfectly.
If you’re looking for a free tool, try AeroLeads if you want a no-frills solution or subscribe to Aweber for a more advanced service.
