The evolution of digital experience

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Good morning, Marketers, what can we learn about the evolution of digital experience platforms, aka DXPs?

Because I report on technology news, the love of language that brought me to writing collides with the evolution of succinctly, and at times oddly, named tools. Alphabet soup was actually my favorite as a kid, and now I get a new bowl with every adtech and privacy story I file.

DX is an evolution of CX, and I don’t think it’s an accident that DXPs largely came out of CMSs. To me, it means that content is still very important when engaging with customers online. CX is a more rapid conversation today across so many touchpoints and I think content should be thought of as part of that conversation, and in ways a culmination or summary of that conversation. 

A good ad or a relevant email message, or even a white paper, should let a customer know that you’ve been listening to what they’ve been telling you.

Chris Wood,

Editor

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About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.