Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for a full range of channels, including web, email, social and push.
This new offering from Phrasee will combine its optimization capabilities with individual customers’ language profiles based on first-party data. Phrasee will watch in real time as the AI refines the messaging. Phrasee customers have a “set-and-forget’ option, allowing Phrasee to continually optimize campaigns with next-best-messages in the brand’s tone of voice.
Why we care. The natural language generation category is getting hot as marketers seek to closely engage with prospects and customers, but do it at scale. We recently reported on a similar, first-party data-based solution from Persado. Phrasee is emphasizing continuous, real-time optimization.
AI is really the only route to doing personalization at scale so it’s not surprising to see this space growing rapidly.
Read next: AI-driven personalized content grows in importance for marketers
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