Digital asset management (DAM) software company PhotoShelter announced today that it acquired UK-based DAM provider Third Light. PhotoShelter lists over 1,300 clients, including enterprises, brands, sports leagues and universities.
Third Light boasts more than 300 global clients. The deal adds Third Light’s flagship application, Chorus, to PhotoShelter’s offerings.
These Third Light customers will have access to PhotoShelter’s advanced capabilities and enterprise security, which has taken DAM technology forward since PhotoShelter first introduced a cloud archive for photographers 15 years ago.
Read more: Real Story on MarTech: Getting to DAM 3.0
Why we care. As Andrew Fingerman, PhotoShelter’s CEO, says in a company statement: “We approach digital asset management as more than a place for storing assets, but as a facilitator for fostering active collaboration and workflow simplicity.”
More than ever, remote creative teams need to streamline their workflow, as well as surface and deliver creative assets in the most efficient way possible. The bar is being raised by consumer demand for dynamic visuals across all touchpoints.
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