NBCUniversal is partnering with blended in-game advertising platform Anzu.io to provide access to in-game inventory across mobile devices, PCs, streaming services and consoles. Through it’s One Platform ad solution, NBCUniversal will be a global sales partner with Anzu, as well as an exclusive third-party seller in the U.S. and UK, according to published reports.
Read next: Popping on the metaverse
Anzu’s in-game adtech was designed to be non-intrusive and fit easily into the videogame’s playing experience, allowing marketers to place ads without interrupting gameplay. The Anzu.io system also allows ads to be dynamically updatable.
Why we care. For all of the buzz surrounding the metaverse, there are specific use cases that marketers should be intent on leveraging in virtual 3D spaces, including games.
When done correctly, ads can actually enhance the realism of the experience in a virtual world. A sports game, for instance, needs arena billboards and ads on the virtual teletron. And by building this ad experience correctly, we mean having it backed intelligently by adtech that can place the right ads in the right context, making it a win-win for both marketers and users.
Get the daily newsletter digital marketers rely on.
