Email marketing is a strong way of communication between a company and its consumers. It works as a means for the company to convey their offers, information, product details and news to their audience. Email marketing is a cost-efficient way that offers great results for the organization.
There are various email marketing tools available in the market but first, let’s take a look at the definition of email marketing tools.
What is an Email Marketing Tool?
Email Marketing tool is fundamental software which is beneficial for business owners and marketers to generate, send, track, test, report and optimize the email marketing operations. The email marketing tool offers various options like generating the catchy subject line and creating an excellent email signature etc. Apart from it, there are other functions like automation, notifications, analytics, monitoring, subscription, integration with other marketing, sales, campaigns, and general email communication are also available.
These tools don’t need higher cost to start, and you can find various choices for configuring the email services for your organization. These tools are beneficial for you to have a good engagement of the audience through email marketing.
There is a huge amount of email marketing software available in the market that can fulfil the requirements and works as the email signature creator.
Value of Email Marketing
Email marketing offers an efficient way to deliver your message to others for creating more leads in future. It is beneficial for you to send a message to the targeted audience. You can improve your website’s traffic through email marketing, and it offers a facility for contact with the website visitors after they leave the website. So here are some benefits of email marketing tools:
- Improve sales: Email marketing tools are beneficial for organic as well as social search traffic, so an organization can improve its sales by implementing these tools.
- Improve repeat visits: According to a basic probability, almost 70% of your website visitors will never return after leaving it. Hence email marketing can help you to send regular messages to the visitors for staying connected regularly.
- Create a loyal audience: There is a huge chance that repeated visitors can become your customers as compared to the new visitors. So, regular message sharing can improve the bond between the audience so that they can think of doing business with you.
Ways to Choose Best Email Marketing Tool
As we have previously discussed that these tools are beneficial for marketing strategies. Email marketing tools can offer a profitable way, but sometimes these tools have specific issues that result in lower outcomes. So, you have to ensure that you are choosing the right tool for your company. You have to understand your requirements so that you can choose the best tool. So here are basic criteria for the best email marketing tool:
- Automation: Almost every email marketing tool provides automated email campaigns, but the user needs to figure out their requirements of automation.
- Appropriate pricing: It is the most basic criteria, so you have to choose an email marketing tool that can fit in your budget.
- User friendly: The email marketing tools must be easy to use, and they can work with your organization without any trouble while using them.
- Industry type: Choosing the right email marketing tool also depends upon the type of industry. For example, the ConvertKit( email marketing tool) is specifically designed for publishers only, so you have to make sure about the industry requirements before using these tools.
Top 10 Best Email Marketing Tools
ConvertKit
This email marketing tool is comparatively easy to use and robust tool, and it is used by bloggers and instructors of an online course for developing their brands. If you want to provide regular contents to your audience, then this tool is best for you.
If you have just started your journey, ConvertKit offers the efficiency to create your free account and send emails ( up to 100 contacts), but their free plans don’t offer email sendings. There is a unique feature in ConvertKit which provides content upgrades as well as incentives with the email signup form easily.
This tool offers a free trial of 14-days and the price starts from $29/month, and it also offers the facility of a 30-day refund policy. So here are the pricing policies for the users:
Lowest Plan: $29 per month for 1000 subscribers ( It costs $24 annually).
Highest Plan: $99 monthly for 8000 subscribers ( It costs $83 annually).
Drip
This email marketing tool is comparatively a new platform. Drip is a CRM tool that provides email marketing for the e-commerce business. So it is best for those who sell any physical or digital products at the online platform.
Drip is helpful for you to track the important commerce metrics of customer plans as well as purchase behaviour. Drip also offers the 24/7 live chat and email support, and you can go for the free trial of 14 days to use all features. This tool can integrate with WooCommerce, WordPress, Facebook Ads and other tools which are used for selling online.
This tool consists of powerful segmentation options, personalization capabilities, and detailed analytics which are best for email marketing. The purchase policy is based on the number of subscribers in the account. So here is list of different plans available in the Drip:
- $49 per month for 2,500 subscribers
- $122 per month for 5,000 subscribers
- $184 per month for 10,000 subscribers
- $246 per month for 15,000 subscribers
- $308 per month for 20,000 subscribers
- $370 per month for 25,000 subscribers
- $494 per month for 35,000 subscribers
- $680 per month for 50,000 subscribers
- $1,630 per month for 130,000 subscribers
HubSpot
This email marketing tool provides facilities to create an email, use email templates and create custom templates for your organization. Through HubSpot, you can personalize as well as preview the emails in various recipients based on country, list inclusion, device type or use a simple personalization token for assuring that every email involves content which is specific to every recipient.
Hubspot works as the backbone of the marketing so you can connect every amount in revenue back to a marketing campaign or blog post that led to every sale.
HubSpot provides a huge range of reports on the performance of your emails so that you can understand your audience needs for optimizing your strategy, respectively. The basic plan of HubSpot is $50/month, and it offers more than 2000 email sending per month.
GetResponse
This email marketing tool is an easy to use tool that can simplify the email marketing for the small organizations. GetResponse offers various marketing automation features that allow the user to build smart and automated campaigns.
Apart from email marketing, GetResponse offers various features which are beneficial for you to grow the business. Through the drag and drop ability, users can generate segments, campaigns, and contacts then send different emails which are created for a particular group.
This tool is beneficial for you to generate powerful email campaigns for boosting your profits. This tool can integrate with third-party lead generation tools such as ZenDesk, OptinMonster, Google Docs, SalesForce etc. There are different plans in GetResponse and these price plans are based on the 1,000 subscribers, so here is the list of available plans:
The basic plan starts at $15 per month
- Autoresponders
- 1 sale funnel
- Unlimited landing pages
- Sell e-products
- Unlimited lead funnels
Plus plan starts at $49 per month
- Five sales funnels
- Webinars with up to 100 attendees
- Automation builder with five workflows
- Contact scoring capability
- CRM software
Professional plan starts at $99 per month
- Unlimited sales funnels
- Paid webinars with up to 300 attendees
- Automation builder with unlimited workflows
- Unlimited webinar funnels
Enterprise plan starts at $1,199 per month
- Consulting services for email campaigns
- Transactional emails
- Dedicated IP
- Dedicated account manager
- Webinars with up to 500 attendees
All plans offer 220 email templates, 700 form templates, 180 landing page templates, 40 auto funnel templates,24/7 live chat support and 150 integrations. GetResponse also provides discounts for the annual and 24-month contracts when a user pays in advance. Apart from it, this tool offers a 30 days free trial to every user.
Constant Contact
This email marketing tool is a user-friendly platform that can help you to make positive outcomes like a professional. Constant Contact offers the automation features so that you can set the welcome or reminder messages for the new visitors and set up different drip campaigns according to their actions.
Constant Contact consists of simple integration with different platforms such as Salesforce, WordPress, QuickBooks, Shopify, Eventbrite, Gmail etc. This tool offers a free trial of 60 days, and it is one of the best free trials offered in the email marketing tool field. There are different price plans in the Constant Contact, so here is the list of available plans:
Email Plans
- $20 per month for 0 to 500 Subscribers
- $45 per month for 501 to 2,500 Subscribers
- $65 per month for 2,501 to 5,000 Subscribers
- $95 per month for 5,001 to 10,000 Subscribers
Email Plus Plans
- $45 per month for 0 to 500 Subscribers
- $70 per month for 501 to 2,500 Subscribers
- $95 per month for 2,501 to 5,000 Subscribers
- $125 per month for 5,001 to 10,000 Subscribers
Email Plus plan consists of more advanced features such as subject line A/B testing, automated behavioural campaigns and dynamic content.
ActiveCampaign
This email marketing tool joins various tools as well as features so that you can achieve the best results in email marketing. You can share dynamic content in the emails so that you can offer many experiences to your audience. ActiveCampaign offers you to create effortless, efficient and smart email marketing. Campaigns.
This tool has a nice template editor so that you can create amazing messages even a beginner can also create best messages from it. ActiveCampaign has a feature of lead scoring so that your sales team can get right leads by adding the CRM in the functionality. There are different price plans in the ActiveCampaign, so here is the list of available plans:
Lite Plans
- $15 per month for 500 contacts
- $29 per month for 1,000 contacts
- $49 per month for 2,500 contacts
- $89 per month for 5,000 contacts
- $139 per month for 10,000 contacts
- $225 per month for 25,000 contacts
Plus Plans
- $70 per month for 1,000 contacts
- $125 per month for 2,500 contacts
- $169 per month for 5,000 contacts
- $249 per month for 10,000 contacts
- $339 per month for 25,000 contacts
Professional Plans
- $159 per month for 2,500 contacts
- $239 per month for 5,000 contacts
- $349 per month for 10,000 contacts
- $599 per month for 25,000 contacts
You can take benefits of the 14 days trial and you can save almost 20% every month in case you sign up for the annual billing.
AWeber
This email marketing tool is one of the oldest and popular tools that offer email marketing services around the world.AWeber offers different features for growing your email list, and you can create your email newsletter by the automate email sequences, drag and drop builder, and build mobile-responsive signup forms for any device.
This tool provides a wide range of features for the small and medium organization for managing their email marketing. AWeber offers various features like 700+ pre-built templates, email analytics, automation, sign up forms, drag-and-drop email builder, subscriber segmentation, third-party integrations and A/B testing.
There are different price plans in the AWeber, so here is the list of available plans:
- $19 per month for 0 to 500 Subscribers
- $29 per month for 501 to 2,500 Subscribers
- $49 per month for 2,501 to 5,000 Subscribers
- $69 per month for 5,001 to 10,000 Subscribers
- $149 per month for 10,001 to 25,000 Subscribers
Another reason to love AWeber is that they offer outstanding customer support. Aweber offers 24/7 support through the email as well as live chat, and you can get telephonic support in the business days.
SendinBlue
This email marketing tool is a great email marketing platform which is beneficial for the customers to send over 30 million emails or text messages daily. SendinBlue is a user-friendly tool, so even beginners can create engaging emails from it. Users can send transactional emails and generate workflows for the automatic follow-up emails.
It is an SMS or email marketing tool for businesses. SendinBlue is one of the fastest-growing email marketing tools in Europe. Apart from it, you can use the AI algorithms for sending bulk messages at a specific time. You can send almost 9000 emails per month in the free plan, and the monthly plan of this tool starts from $ 25 per month.
Mailchimp
This email marketing tool is more than an email marketing platform because it offers different features for you so that you can turn your visitors into your customers/ subscribers.
Features of the Mailchimp are powerful as well as affordable for all types of marketers, so it is suitable for bloggers, companies or local businesses. It is one of the most popular service providers for email marketing due to the forever free service plan for email marketing.
The free Plan of Mailchimp offers the feature to send almost 12,000 emails to 2,000 subscribers. Apart from it, this plan does not include some features like advanced segmentation, send-time optimization, multivariate testing, etc.
Mailchimp offers a simple drag-and-drop email builder, simple tracking for analytics and autoresponders. This tool allows a user for setting up delivery times according to the timezones of the users.
You can integrate this tool with different platforms like Shopify, WordPress, Magento and many more. There are different price plans in the Mailchimp, so here is the list of available plans:
Free Plan ($0 per month)
- Behavioural targeting
- Seven marketing channels
- Up to 2,000 contacts
- One audience
- Basic templates
Essentials Plan starts from $9.99 per month
- Up to 50,000 contacts
- 24/7 support
- Access to all Mailchimp templates
- Three audiences
- Custom branding
- A/B testing
Standard Plan starts from $14.99 per month
- Up to 100,000 contacts
- Retargeting capability
- Advanced insights
- Five audiences
- Event-based automation
- Custom templates
Premium Plan starts from $299 per month
- Advanced segmentation
- Up to 200,000 contacts
- Multivariate tests
- Phone support
- Unlimited audiences
MailerLite
This email marketing tool offers advanced technologies for attracting visitors and turning them into your customs/ subscribers. MailerLite can help you to create an attractive landing page, easy-to-use form builder and popups. It also provides drag and drops editors so that you can generate the professional type of emails without having any issue.
This tool is free for you until you get the 1000 subscribers/ customers, but you can send only 12,000 emails per month. There are different price plans in the MailerLite , so here is the list of available plans:
- $15 per month for 1,001 to 2,500 subscribers
- $30 per month for 2,501 to 5,000 subscribers
- $50 per month for 5,001 to 10,000 subscribers
- $75 per month for 10,001 to 15,000 subscribers
- $100 per month for 15,001 to 20,000 subscribers
- $120 per month for 20,001 to 25,000 subscribers
- $140 per month for 25,001 to 30,000 subscribers
You can get almost 30% discount by signing up for annual billing, turning it into one of the most affordable tools for the users.
Mailify
Mailify is a leading-edge email marketing and SMS software based in Europe. Ideal for growing companies that want to stand out from the crowd, with the help of an innovative tool and the advice of a team of experts.
Mailify is a complete solution that allows you to manage your contact lists, segment your database, create email and newsletters and automate your campaigns. It has plugins to the most popular platforms, such as WordPress, Google Analytics, etc. Our EmailBuilder is fast and flexible, allowing you to add and edit more content than other tools do.
The Smart Templates feature saves you a lot of time with automatically adapted email and newsletter templates. Just enter your URL and the system creates a dozen different templates based on your site.
They have included and improved features such as the Heatmap and the Predictive Eye tracking. They help you to see what caught the attention of your target group, predict the first impression and even their eye movements.
Conclusion
In this article, we have offered brief information about the best email marketing tools available in the market. So as we have discussed, email marketing is a strong way of communication between a company and its consumers.
It works as a means for the company to convey their offers, information, product details and news to their audience. Email marketing is a cost-efficient way that offers great results for the organization.
These email marketing tools don’t need higher cost to start, and you can find various choices for configuring the email services for your organization. These tools are beneficial for you to have a good engagement of the audience through email marketing.
