Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially at third-party events.
Mobile Connect, which will be available for download from iTunes and Android app stores in Q3, will ingest lead data by capturing images of badges or business cards. It will also be possible to transcribe lead information within the app.
The data can be passed, via the Integrate Demand Acceleration Platform, into CRM and marketing automation systems.
Why we care. With the return of events for B2B marketers, efficient collection of lead data is back on the agenda. It’s easy enough to capture data at your own events or your own booths by scanning badges. The Integrate app is intended to extend that capability to gathering lead data at any event and in any environment.
Other features. Integrate has also announced two other features:
- Universal API. This will allow data to be sent to the Integrate platform from other sources such as customer apps and forms, promoting real-time capture of lead information and eliminating the need for manual transfer of information.
- Display ads pacing dashboard. This is a dashboard that will give visibility into how often impressions are delivered and their impact on conversion rate. This will promote rapid reporting around the effect of ads on achieving campaign goals.
Get MarTech! Daily. Free. In your inbox.
About the author
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.
He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.
Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
