Digital transformation is about preparing for the future

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Good morning, Marketers, and changing situations require more digital transformation.

Looking back now over the last two years, it’s becoming clear that the accelerated shift to digital operations wasn’t just about adapting to remote work and public safety measures – it was also about being more nimble and prepared for future changes.

Marketers need real-time data in order to keep up with their omnichannel customers and changing concerns in their lives. Marketers need to know immediately if their ad campaign is getting results so that they can optimize if it isn’t. And they also need to know about supply chain issues, the sooner the better.

To find out about how organizations of all sizes are managing their transformations, we at MarTech are gathering together top minds in marketing and technology for our multi-day MarTech virtual conference March 29 & 30 (registration is free). There will be 45+ sessions and so many fellow marketers beyond that attending, sharing ideas and thinking about how to gain success with all these changes going on.

Chris Wood,

Editor

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.