CreatorIQ announces partnership with TikTok -

CreatorIQ, the customer intelligence cloud that serves clients like H&M, Disney and CVS, has announced that it has become an official TikTok marketing partner. This will give brands that use the platform access to creator and content metrics from the TikTok Creator Marketplace within the CreatorIQ dashboard. This will provide insights not only into demographics and trends, but also help selecting the best creators to work with.

It will also allow marketers to plan and execute TikTok campaigns within CreatorIQ. “This partnership will give CreatorIQ customers the ability to pair TikTok’s first-party data and analytics with our robust workflow and measurement solutions to create truly effective ROI-based campaigns,” said Tim Sovay, COO at CreatorIQ in a release.

Why we care. CreatorIQ aims to offer comprehensive influencer management services, from discovery and onboarding to payment management and attribution. TikTok’s rapid growth during the pandemic to one billion users worldwide has made it a channel brands need to take seriously. At the same time, knowing how to find valued creators means detecting subtle signals against a lot of noise.

Equally challenging for many brands is to develop campaigns specifically suitable to TikTok’s environment. Even just among social media platforms, it’s not one-side-fits-all when it comes to campaigns. CreatorIQ’s initiative seeks to smooth the way for brands to meet customers where they are — namely, consuming short-form video on their phones.

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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