TikTok is a famous application to bring out the talents of many people with engaging and entertaining content. Within a short period, TikTok gained more than 800 million monthly active users, and each person spends about 52 minutes on TikTok as an average. Because of the audience’s involvement, many business people and brands make use of the TikTok platform to drive more traffic to their website with their creative marketing skills.
TikTok may be known for only doing lip-sync videos, but over the last six months, this platform has undergone changes and become a platform for product purchase also. TikTok is rapidly growing its users giving opportunities for brands to show their uniqueness. TikTok has suddenly become an attractive platform for business people and brands to reach more audiences at the age between 25 to 34 with more sales conversations.
TikTok helps to grow yourself on all platforms, and the below seven points give you some excellent tips to boost traffic to your website and improve your business.
1. Add Link To Your Bio
Make a TikTok user visit your profile with your creative and engaging content. When your content is interesting, users will automatically check your TikTok bio. Use this as an advantage and add a link on your bio which takes them to your landing page. Providing a clickable website link on your bio can increase the traffic to your website or to your landing page.
If you are advertising your product on TikTok, then provide a call-to-action (CTA) option on all your content captions to direct your viewers to the purchase link. Driving your viewers to your website can convert them into a lead and may be your customer that is achieving sales conversion. But adding links will not be available in all TikTok accounts. So, if not available, install the TikTok tester program available with the below steps on your TikTok profile.
- Click three dots available on the right corner of your profile.
- Select the option “Join TikTok Tester,” then a new window opens asking you to sign in with your mail address.
- Once signed in, you will receive an update on your TikTok app.
Then update your application on Playstore. After that, you will receive the option to add a clickable link to your bio.
2. Use Advertising Option
Ads on TikTok are the best and quickest way to increase lead generation for your product. TikTok has designed ads to reach your target audiences easily for your business. Whether your business is small or big, TikTok helps you achieve your sales with more lead generation. With ads, you can increase your brand awareness and improve your traffic to your landing page.
Invest some money in ads to achieve your business objective. Use the ads effectively for just two to three months and see the end result. Make your account a business account before creating ads on TikTok. Before running the ad, choose the right objective to achieve the goal of lead generation.
Generally, there are three objectives to choose for advertising on TikTok. Those are,
- Conversions
- Traffic
- Application installs.
If your objective is to achieve more leads, then choose the “conversion” option. If you want more leads, then select the traffic option. Select the right objective to achieve a positive ROI.
3. Optimize Your Landing Page
The landing page is significant because your users will click the link when they visit your profile or see your ads. So, your landing page should be informative to achieve conversions quickly. If you receive more traffic without conversions, then it is a waste of your effort. The landing page is a crucial point to achieve your leads, gaining more customers for your business.
Here are some of the tips to optimize your landing page to improve your business.
- Provide Clear Information – When your visitor lands on your page by clicking your link, it should land them on the page that they want. Remove the unnecessary clippings from the page and focus only on the correct proposition.
- Use CTA Button – It works better to include a CTA button on any corner of your landing page. Provide a contrasting color of the landing page to make it visible for your viewers.
- Provide A Descriptive CTA Button – Instead of using normal CTA buttons like sign up, you can add attractive words like “free,” which may have a higher chance of clicking your CTA button.
4. Participate On TikTok Challenges
Both the sponsored and organic challenges on TikTok provide an excellent way to generate leads and improve your brand awareness. Joining a popular challenge will put your brand among thousands of potential customers. If you are targeting younger audiences, then the TikTok challenge is the best way for lead generation. Start creating entertaining content to win TikTok hearts on your challenge.
Participate in TikTok challenges by regularly watching your “For You Page” (FYP). Checking on this page, TikTok shows you the trending challenges. Join on that challenge by clicking on that video or sound. You can also create your own branded TikTok challenge for others. Make sure that your TikTok challenging concept provides more leads in the end result. For example, if your brand is regarding any makeup kit, then create challenges that involve others in doing makeup in engaging ways.
5. Join With Influencers
Influencers are people on TikTok with large followings creating trust among them. Joining them will help to increase your follower count, generate quality leads for your business, and improve your marketing efforts. The reports also show that 11% of higher ROI is achieved on influencer marketing than other marketing channels. There are some ways to use influencers for generating leads.
- Concentrate on micro-influencers – For lead generation, micro-influencers perform better than macro-influencers. They can achieve a higher engagement rate than large followers and build a good relationship with their followers and provide you with a better way to gain quality leads.
- Choose relevant influencers – Select the influencers related to your business to gain more ROI. Also, ensure whether the influencer you choose should be an expert in your field, which will be easier to reach your target audience.
- Get reviews from influencers – Getting reviews from your influencers will be a great way to improve your brand credibility and generate new leads. Give discount codes to your influencer, which creates curiosity for their followers to buy your products.
6. Develop A Clear Content Strategy
Your TikTok video with great content will increase your brand engagement among new audiences. Choose the correct topic to create content to engage your audience with your brand and convert them to your customer. If you are not sure about your audience’s interest, then check your competitor’s video and analyze the type of content they are using. Use the same concept with unique content to attract more customers to your brand.
Also, your online presence on TikTok is very important to get potential lead generation. Post content at least one or two times a day to receive more engagement. Also, create a tutorial video showing the way to use your product in a clear way that provides brand trust among your audience.
7. Engage With Your Audience
Posting only attractive content will not improve your website traffic. Interact with your audiences to create brand trust among them. The important thing about engaging with an audience is responding to their comments without any delay. You can use the following ways to reply to their comments.
- Use a funny GIF related to the comment
- Reply with emojis
- Ask questions to extend interaction
- Simply hit like to their comment
When your followers grow, it will be difficult for you to respond to all the comments. So give likes for their comments.
Final Thought
TikTok has become the fastest-growing platform among social networks. It is an excellent platform to drive massive traffic and generate leads to convert them into your customers. Using TikTok ads, joining with influencers, etc., provides you plenty of opportunities to create brand awareness among many audiences.
Author Bio:
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.
