Nowadays, email has become an essential asset of an online or digital marketing campaign. Due to its higher demand, an email marketing approach is approved or adopted by various businesses such as SaaS and e-commerce.
In this post, I’ll show you some useful trends in email marketing.
Before moving further, let’s understand what exactly email marketing is and its different trends.
What do you mean by Email Marketing?
Typically, an email marketing process is defined as the process of promoting the product or service of an organization via emails. This mechanism is quite important as it produces better results in terms of sales, revenue, or customers. Apart from this, modern email marketing campaigns have moved further to give a tough fight to their competitors & create great hype. It primarily focuses on consent, segmentation, and personalization.
It is quite useful for the great reputation of an organization.
Email marketing trends you need to consider in 2021
Trend 1. Personalization in Email Marketing
One main thing that can occur in an email marketing campaign is the lack of personalization. This problem can be eliminated with the help of automation or artificial intelligence. Alternatively, use automation process and artificial intelligence to tailor well and personalized emails that appeal to your customers
It entails leveraging AI and automation to send customized emails to a specific target audience.
Trend 2. Implementation of AI in Email Optimization
Including Artificial Intelligence in your approach can significantly improve the efficiency of your email marketing operations. AI may be used to conduct a variety of activities when evaluating client patterns and open rates, including:
- Optimization of surveys.
- Using analytics to predict results.
- Process customer data in a bulky manner simultaneously.
AI may be used to improve the efficiency of email marketing. Suggest putting it in place to boost the pace of your campaign.
Trend 3. Incorporating UGC in Emails
Using user-generated content in your emails is among the quickest ways to increase organic traffic and engage more clients. Users tend to embrace a service or a product whether they can see favorable customer response from a variety of sources, boosting their chances of turning into a potential customer!
The best part about user-generated stuff is that it’s completely free and may be shown and used in your emails. To enhance trust, consider including customer reviews, poll results, or photographs of your customers utilizing your products/services in your emails, along with a simple CTA button.
Trend 4. Creating Privacy-Friendly Emails
Consumers are more aware of their security than ever before, and they are more aware of how their data is handled. To earn their confidence and commitment, you must go beyond ensuring PCI compliance and GDPR compliance. To guarantee that you’re meeting their expectations, make privacy the focal point of all your email campaigns.
Trend 5. Customer Appreciation Emails
Client satisfaction is a kind of customization that is here to stay! Customer gratitude emails could include sending out the following to give users a sense of value:
- Discounts on personalized birthday messages
- Invitations to early access
- Emails of gratitude
Trend 6. Making it More Interactive
Interactive marketing boosts involvement and is growing increasingly popular as technology advances. It isn’t difficult to incorporate interactive marketing into your email campaigns. Gifs and hover-over imagery
- Clear CTAs
- Design mode options (choice of dark mode or light mode)
- Polls and surveys
- Interactive carousels to showcase products or services
- Gamification elements
Conclusion
There is no doubt that email marketing is the most successful campaign that is used by most organizations for the greater good. The buzz of online marketing makes your business enhance its revenue.
Author Bio
Bianca Morris is a professional content strategist and writer at Viral Business Group. She used to take care of all the content management & marketing processes here. Along with that, she has great knowledge about the research field and all of her blogs are full of information.
