The marketing industry is in an interesting position when it comes to women in the workforce. Women...
Air Canada tried to throw its chatbot under the AI bus.
It didn’t work.
A <a href="https://www.theguardian.com/world/2024/feb/16/air-canada-chatbot-lawsuit" target="_blank" rel="noreferrer...
2. Understand topical authority: Keywords vs. entities
Google has been talking about topical authority for a...
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s...
Experimentation can be pretty…well, testing at times. Downsized teams, restricted budgets, lack of buy-in, or...
Learning a foreign language is a thrilling and rewarding experience. It opens doors to new cultures, boosts...
Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches...
Last week, Solo Brands, the parent company of direct-to-consumer-brands Solo Stove and others, <a rel="noreferrer noopener" href="https://ca.finance.yahoo.com/news/solo-brands-announces-leadership-change-115000462.html"...
