Ultimately, Google’s “weather” isn’t a natural phenomenon — it’s driven by human choices, reactions, and, occasionally,...
As the pandemic surged in 2020, people stayed home, and demand for home improvement services went...
Designing and developing an email campaign is a complex mechanism; a few things will inevitably escape your...
The marketing industry is in an interesting position when it comes to women in the workforce. Women...
Air Canada tried to throw its chatbot under the AI bus.
It didn’t work.
A <a href="https://www.theguardian.com/world/2024/feb/16/air-canada-chatbot-lawsuit" target="_blank" rel="noreferrer...
2. Understand topical authority: Keywords vs. entities
Google has been talking about topical authority for a...
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s...
