Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as...
The global pandemic has confirmed what many marketers already knew: the telephone is an integral part...
No matter what industry you work in (or your experience level in that industry), a plain,...
Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the <a href="https://martech.org/what-does-the-metaverse-mean-to-consumers-and-marketers/" target="_blank"...
Today’s consumers have a lot of power. They can research your product or service and make...
The e-commerce and retail industry is constantly evolving, with new trends emerging every day. One of the...
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A content marketing strategy based on the buyer’s journey isn’t enough.
Why? First, prospects often encounter content from...
For any business to be relevant in today’s world, a strong digital presence is a must-have. Our...
