Creating a memorable brand takes a lot of time and effort. What...
Google Sheets is a great tool for tracking, analyzing, and organizing data for your company or...
I write and talk a lot about creating content. But learning how to listen is just as...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital...
The IAB Tech Lab announced updates to ads.txt specifications. IAB hopes the update will remove some...
Numbers.
We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing...
Out-of-home (OOH) advertising isn’t just for the burger chain at the...
When you think of online advertising, what’s the first thing that pops into your mind? Google?...
App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency...
