It is quite an established facts amongst the mobile app developers, that entire market of mobile apps is overcrowded.
Essentially, this is an understatement. At present, there are millions of apps on, not only the App Store but also on the Play Store.
Thousands, if not millions, of app owners, are constantly competing for obtaining larger market share and hire mobile app developer who can help them in achieving this.
Basically, they are competing to get hold of mind share of the audience through their mobile apps.
In case you own a mobile app, then you are certainly going to spend a substantial amount of resources in order to try to capture potential users and their attention as well as time.
Hence, in this regard, content marketing comes into the picture. So, let’s get down to the actual business of this article on discussing which is the best content marketing strategy for mobile apps is.
Well, there are multi-faceted aspects of this question. We will understand them in the following points.
- Defining the Audience and Goals of the App
- ASO or App Store Optimization
- Create Awesome Content
- Distributing the Content
1. Defining the Audience and Goals of the App
When it comes to deciding any content marketing strategy, it must be essentially based on two vital and key parameters which are, target audience along with the business goals.
In the absence of both of these parameters, your content will certainly mean nothing, that is, without an endpoint or a purpose.
Hence, the best way in order to get started is with brainstorming. Once you have done that, refine the answers. Consider some of the questions which are as follows:
- Who is essentially the user base for the mobile app of yours?
- Where are these users located?
- What is the age groups of these users?
- What are their different interests?
- How exactly will they be using your mobile app?
- Why would they actually use your mobile app?
- What’s essentially the target download rate of yours in the first three months after the launch?
- What is the actual retention rate that you are basically aiming for?
Considering these questions, the corresponding answers will be the bedrock of your content marketing plan.
Also, they will certainly help you to easily measure the overall performance of the content marketing strategy further down the road.
2. ASO or App Store Optimization
Consider the scenario that your mobile app is there with millions of mobile apps in the app store. In order to increase the number of downloads, you need to make your mobile app to stand out.
It is essential for companies in the field of mobile app development to know the ways to increase the downloads of their mobile apps.
Hence, in this case, ASO comes into play. ASO is mainly about optimizing the visibility of the app in the particular app store, especially in terms of impressions, ranking, shares, along with downloads, ratings as well as reviews. In this content marketing plays quite a crucial role.
Like SEO drives the user engagement with your website, similarly, ASO drives downloads and installs of the app.
In this particular process, the content is the key. Even though the usage of content is quite restricted within the particular app store itself, but you can easily leverage content from your various online assets like website, landing pages or blog, in order to build awareness of your mobile app as well as drive the user traffic to the app store download page of your own app. Essentially, you can gain an advantage over other mobile apps through this process.
3. Create Awesome Content
After you have created a content marketing strategy in place, the subsequent thing to proceed with is creating the content itself.
Essentially, “Content” is quite a broad term, which covers everything from social media posts, blog posts, landing pages, white papers, e-books, case studies, newsletters, customer testimonials, emails and even videos.
As per the research, the top kind of content utilized by the B2C marketers are essentially blogs and social media content.
There are quite huge chances that these are strong players in the entire content marketing strategy for your mobile app, but you shouldn’t limit yourself to just these two. You should feel free actually to get creative and try out various new tactics.
Also, interactive content actually performs quite well as it involves as well as entertains the users in such a way that static text can never ever could.
Hence, there is a reason why most of the content marketers consider that interactive content is much better at grabbing the overall attention of the readers.
Also, this content is reusable as well as helps in repeat visits. It is great for boosting app downloads and a worthwhile tactic for the purpose of keeping the users engaged with the app once they have downloaded the app.
Hence, consider utilizing games, quizzes, surveys, calculators, and infographics in order to engage your actual target audience.
4. Distributing the Content
Once you have obtained the content, you have to get it out there to your target audience. Essentially, when it comes down to content marketing of your mobile app, there are several channels that you need to be using.
Social Media
Different social media platforms like Facebook, Snapchat, and Instagram are currently the top choice for customer interaction with different brands.
Most of the adults online follow a brand on a particular social media. With billions of social media users on the mobile all over the world, social media is certainly the topmost priority for the content distribution.
Basically, social media is quite a great platform for boosting not only organic but also paid reach.
Also, you can do this simply by posting as well as promoting your own content across different social media accounts of yours.
Make sure to include a powerful and attractive call to action, essentially whether it is downloading the app or clicking via to a landing page.
Native Advertising
Native Ads finally surpassed the display essentially in terms of actual advertising spend. When it comes to internet users, they are twice as likely to click on a particular sponsored content than any given display ad.
Native advertising is essentially now a must in any of the best content marketing strategy. It can be used to promote mobile apps with high performing content which is targeted as per the specific audiences as well as channels.
Conclusion
Basically, creating the best content marketing strategy for a mobile app is quite a complex business. Also, it is logical as well as the measurable process which you can take stepwise.
It is mostly about knowing your own target audience, developing focused content, creating the right distribution channels and analysing the performances through different metrics to see what actually works.
Author Bio
Tarun Nagar is the Founder & CEO of Dev Technosys, a global ranking custom software development and mobile app development company USA. With 10+ years of experience of enabling then Startups which are now global leaders with creative solutions, he is differentiated by out-of-the-box IT solutions throughout the domain. He is known for his visionary qualities and adaptability for technology and trends, passionate as he is in every aspect dedicated to making IT simple, accessible and approachable for business enterprises.
