Email marketing is one of the most effective forms of marketing that you can do in 2020 in order to increase traffic to your site and boost your conversions. This isn’t something which is immediately obvious, but you’ll find that many of the most successful brands are using email marketing and remarketing strategies to keep customers coming back for more.
The great thing about email marketing is that there are some excellent services out there that can speed up the creation of emails and send them out in bulk, without compromising quality. So, how do you choose the right service for your business? Find out below as we offer some tips on what to consider.
Integration
If you are running a business that relies on customer relationship management software, then you will know just how important this is. When adding new software and platforms to your toolkit, you need to make sure that they can be easily integrated into your CRM, otherwise, things are only going to get more difficult. The last thing you will want is to have to spend hours figuring out how to integrate the software only to find out that it simply won’t.
When choosing an email marketing service for your next campaigns, make sure to do some additional research on the integration options. If you know that it can be easily integrated, it might be the one for you.
Mobile-Optimisation
In 2020, mobile-optimisation is one of the key things that you need to be thinking about. Of course, many brands only consider how well their website has been optimised and neglect to consider things like emails being sent out to their clients. If your customers cannot read your emails on their smartphones, then they aren’t going to visit your site – simple.
This is why you need to make sure to choose an email marketing service that is fully-optimised and that will not cut out any of your hard work. Many of the best brands will have templates that are suitable for mobile devices so don’t forget to check for these before committing to anything. You should also remember to always test out your email campaigns before sending them out. Whilst it might look perfect on your computer, the mobile version might not be quite right. This is key so do not ignore this step.
Features
Another thing to consider when choosing an email marketing service for your next campaign is the features that are on offer. The best way to do this is to compare some of the top brands against each other and decide on what you really need, for example, Sendinblue vs Mailchimp. Both of these brands are respected and have a lot to offer but they won’t both suit your business requirements.
Some of the features that you might want to look out for include free email templates, contact list synchronisation and detailed analytics on open rates. It is also extremely important that you look at the storage that is included as some offer unlimited storage while others will cap it at a certain amount. Most services will have a long list of features that are all in one place to make this easier for you to analyse. Once you know exactly what you are looking for from your email marketing software, you can make the right decision.
Price
In 2020, there are some marketing tools that are very cheap and others that will set you back a lot of money. If you are running a small business, then it is unlikely that you will be able to afford a high digital marketing budget and so you need to consider the price of everything carefully. This is why you should be considering the price of the email marketing software that you are looking at carefully before committing to anything.
When looking at prices, you might find that you have a few options. This can include a one-off fee for the software or a subscription-based model. The decision that you make will be entirely dependent on what you need and how long you need the software for. If there is a free trial on offer, then we suggest that you give this a try before spending any money. If this is not advertised on the site, you can always get in touch with the company and ask for a demo.
Reviews
Finally, you should make sure to spend some time reading reviews of the options that you are considering before making that final purchase. It might be that a company is advertising their services in a very attractive way but actually, their service would not suit your business at all. Customer reviews are typically a good indicator of how a service actually works but you should remember to take these with a pinch of salt.
One thing to look at when reading reviews of email marketing services is companies that are similar to yours. For example, if you are running an e-commerce business then look for other e-commerce stores in the reviews. Other businesses might not have the same requirements as yours does and so their comments will not always be relevant to what you need. This way, you will get a better understanding of whether this is right for you or not.
Conclusion
If you aren’t already using email marketing in your digital strategies, then you need to rethink this and make some changes in 2020. Your target audience is probably spending a lot of time on their mobile phones and with that email notification can come further sales.
If you do decide to invest in an email marketing service, then you should consider everything that we have discussed in this article. Think about the features on offer, the reputation of the service and don’t forget to compare the prices. Hopefully, you should be able to find the perfect service for your company.
