Ginny Marvin, the Google Ads Liaison, said that in the “very near future” the Google Ads team will be adding support to have Performance Max data to Google Data Studio.
Obviously with Smart Shopping campaigns and Local Campaigns being replaced by Performance Max campaigns in the future, this is important for advertisers.
Ginny said this on Twitter after several advertisers were complaining the Performance Max data was not presented in Google Data Studio. Ginny responded “the team is working on this and I expect it will be available in the very near future.”
Hi all, The team is working on this and I expect it will be available in the very near future.
— AdsLiaison (@adsliaison) January 28, 2022
It seems to be in the Google Ads API, as you can see over here but I guess it is not available directly through Google Data Studio yet.
Here are some of the complaints:
This, totally! Driving me nuts right now.
— Susan Wenograd (@SusanEDub) January 28, 2022
Can confirm PMax doesn’t work with Data Studio
— Greg Finn (@gregfinn) January 28, 2022
Forum discussion at Twitter.
