Introduction to Search Engine Optimization (SEO)
Search engine optimization is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results.
It is the process oh getting traffic from ‘free’, ‘organic’, ‘editorial’, or “natural”, search results on search engines.
Refers to the process of optimizing both the on page and off page ranking factors in the order to achive high search engine rankings for targeted search terms.
what is off page SEO with example
Off-page SEO techniques, also known as off-site SEO techniques is another method to gather more web traffic and boost the ranking of your website in the SERPs (Search Engine Ranking Pages). It takes a long time and considerable effort to get results out of using off-page SEO techniques than on-page SEO techniques. Though on-page SEO seems more meaningful, Off-page SEO plays a vital role in relevance, trustworthiness, and authority.
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