Lead generation is the first step to starting a relationship with your ideal buyers.
In the world of marketing, even the slightest change can make a huge difference. Crazy, right!
That’s why, in this blog post, I’ll be providing some of the most effective lead generation strategies, that are guaranteed to get you more leads, even if you’re a small business.
What is Lead Generation?
“Lead generation is simply the process of starting up a relationship with ideal customers. Mostly lead generation starts by you providing the company with your email address.”
Top 7 Strategies for Lead Generation:
- Add forms on your top pages
- Offer free juicy content
- Use catchy CTAs
- Use good copy
- Add testimonials
- Promote, promote and promote
- Don’t get annoying
1. Add Forms to Your Top Pages
This lead generation strategy is pure common sense.
But what do I mean by ‘top’ pages? I mean the pages that get the most traffic.
It’s completely logical that adding forms to those pages that get the most traffic will increase leads exponentially.
But here’s the problem; what if you don’t have any top pages?
I’ll get to the solution later.
Here’s how Neil Patel does it.
Ubersuggest is a fancy tool that gets a lot of traffic. So he makes users sign up for it.
In return for the free version of his tool, our email address goes straight to his database for email marketing campaigns.
2. Offer Free Juicy Content
What do you do if you don’t have any top pages? You’re just a small business starting out, right?
Just offer free juicy content. Content that either raises curiosity in the minds of your prospects or is something extremely useful.
People love free. You can also offer free quality content that’s useful to them. This way, they’ll want to get the content, for free. In exchange, you get their email address.
If you’re like, “Why would I want to give away content for free?” Think again, because you’re just warming up you potential customers for the grand finale.
Make them sign up for content, or get them to take any action.
Email addresses are money in the marketing world. Once you get your hands on those, you’ll be able to mould the minds of potential customers through your email marketing campaigns.
Learn from the pros. Here’s how Drop Ship Lifestyle does it.
Notice the word ‘free.’ It catches the attention of prospects.
‘Free’ makes a great lead generation magnet.
The free content you include can be anything;
- Free training
- Free course
- Free trial
- Free e book
- Free PDF
- Free checklist
3. Use Catchy CTAs (Call to Action)
It’s no secret that attractiveness and catchiness is the basis of lead generation.
A catchiness of a CTA depends on two factors.
- CTA message
- CTA design
CTA Message:
To enhance the performance of a CTA message, the message should be attention grabbing.
This depends on imagination, but following are some CTAs that work well.
- Sign up
- Subscribe
- Subscribe for more
- Try free
- Get your free trial
- I want it
- Grab the free course
- Get started
- Learn more
- Join us
- Get for free
CTA Design
The design and visuals are also important. The CTA design also consists of the following elements:
- Text: The text should be bold and clear
- Color: Use a color that distinguishes itself from the rest of the screen.
- Harmony: The CTA should harmonize with the rest of the screen. It should draw attention, but not too much attention.
4. Use Good Copy
Good copy is fundamental for lead generation. That’s why you’ll need good copy to go with your awesome lead magnet.
It’s a good idea to hire a profession copywriter.
But this post is also for small businesses that might not have the budget.
So here’s what a basic lead magnet should consist of.
- Heading: The heading should be clear and should tell exactly why the prospect is here.
- Body: The body can be a short paragraph or a bulleted list. Go a bit more detail on the benefits that the prospect may get.
- Button: Use a button (CTA) that has a clear message and a good design that stands out.
5. Add Testimonials
For your lead generation website to work flawlessly, you have to build trust. Testimonials are a great way to do that.
Here’s how Jordan Roper, a freelance coach uses irresistible testimonials from her students.
Notice how the testimonials have big numbers. These big numbers make readers imagine themselves in their place and urge them to take action.
6. Promote, promote, and promote
Here’s another strategy for lead generation. Promote your lead magnets through various channels. Here are some ways on how you can do it.
Pick out a certain piece of content and promote it as much as you can.
- Social Media: Use social media to promote your lead magnet.
- You Tube: You Tube is another great way to promote your lead magnets.
- SEO: Create a lead magnet and use SEO to rank it on Google.
- Links: Link your blog posts, home page and other pages to your lead magnet.
7. Don’t get annoying
Here’s how your lead generation strategies get annoying.
- Your form pops up the second someone lands on your site giving him no time to process.
- You’re telling them to sign up everywhere, but you’re not giving them any value ( i.e. content, free trial, bonus)
- You make them log in every time they visit your site (There’s no ‘remember me’ check button)
- You send regular emails to your email database (Instead, send emails weekly)
- You’re ‘selling’ in your lead generation process.
Conclusion:
Lead generation is not a rocket science if you do it the right way. There are a lot more strategies but these are the most effective. Lead generation is the backbone of any business, small or large. So you should always be trying to increase your leads with various tactics.
