White Label SEO Services – Web Page Optimization; Why You Need It and How to Go About It
#whitelabelseo #whitelabelseoservices #seo
00:00 – Web Page Optimization; Why You Need It and How to Go About It
00:25 – What Is Website Optimization?
01:11 – Why Is Website Optimization Important?
02:46 – What Are Some Important Ways to Optimize Your Website?
07:34 – What are some important on-page SEO elements to consider?
11:08 – White Label SEO Services
White Label SEO Services – Web Page Optimization; Why You Need It and How to Go About It
Web Page Optimization; Why You Need It and How to Go About It
Learning about web optimization is worth it because of its importance to your site’s success. It will not only help your website rank high in search engines but will also make your site fulfill its primary purpose and drive conversions.
In the following part of this post, we will be showing you what web page optimization is and how to achieve it. So, if you have been thinking of how to give your website that extra push it needs to produce the best results, this will be a helpful guide for you.
What Is Website Optimization?
Website optimization is the process of improving your website performance by using certain tools, strategies, and experiments. A well-optimized website will drive more traffic, increase conversions, and grow revenue.
One critical aspect of website optimization is search engine optimization (SEO). This is a technique designed to help various pages of your website rank high in SERPs for specific keywords. It also makes it easier for prospects to find your brand online, hence giving you an edge over the competition.
Another important aspect of website optimization is on-page optimization. This refers to strategies put in place to make sure users get the best experience on your site, and so are encouraged to take desired actions and convert into leads.
All these make website optimization an effective tool that can help your website tap into an untapped market in the most efficient way. It helps boost conversions and revenue gains without you having to jump on the calls for advertisements.
Why Is Website Optimization Important?
There are several reasons you should consider optimizing your website. Here are some of them.
Generates organic traffic
The average business spends about 1% of its total revenue on advertising. That means if your business makes $1 million in a year, $10,000 will likely be going into advertising. This can even be more if your business is in the retail industry because you need to spend more on ads to drive conversion.
What Are Some Important Ways to Optimize Your Website?
Now that you know that website optimization is good for your site, then you should know how to get it done. There are several different approaches to improving a website. Here are some important ones.
#1: Optimize for mobile
With more and more people accessing the internet through their mobile devices, it is no longer enough to make your website look great on desktop computers. You also need to focus on your site’s mobile experience to succeed in the online marketplace.
Google is now literarily indexing and ranking mobile pages first. That means if your website is mobile-friendly, you will have a better chance of ranking high for relevant search terms.
So the first thing to do is to test how mobile-friendly your site is – by running a basic mobile usability test. A good example is the Google Mobile-Friendly Test.
Conduct the test and correct any issues that pop up. Also, test to be sure your website adapts to different screen sizes.
Some more things you might want to consider to make your website mobile-friendly are:
Make sure no popups or interstitials is showing on mobile
All content is visible
Text is easy to read
The website loads correctly and quickly
Site is easy to navigate
#2: Optimize page speed
No one likes to sit around a website that takes forever to load. A 5 second load time can result in about 38% bounce rate. The longer a site loads the higher the chances of having the visitor hit the back button every time on the site.
Apart from having a huge impact on user experience, page speed is also one of the ranking factors Google uses in ranking a page. The load speed of your website has a direct impact on your SEO. Fortunately, there are tools you can use to gain insight into how fast the pages of your website load. Good examples are Google Pagespeed Insight and Pingdom Website Speed Test.
Some of these tools will also suggest ways to improve it. However, some common issues that cause websites to slow down are:
No page caching for CMS-powered sites
Large JS and CSS files
Unoptimized images
No CDN
Cheap, low-quality hosting
#whitelabelseo #whitelabelseoservices #seo
White Label SEO Services – Web Page Optimization; Why You Need It and How to Go About It
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