Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with their audiences.
This requires sales and marketing to work together to identify and engage buying groups within their target accounts. Enter Buying Group Marketing.
To learn more, register today for “Market, Engage and Sell to Buying Groups Who Want to Hear From You,” presented by Influ2.
The post Webinar: The next big thing in ABM appeared first on MarTech.
