What Are Great SEO, SEM, and Inbound Marketing Strategies? Featuring Steve Wiideman
What Are Great SEO, SEM, and Inbound Marketing Strategies? Having the best website in your space is just the start. If no one is reading it then is serves no purpose adds no value. Today you have to work hard to drive the right traffic to your site, potential buyers. Those who are buyers are just vanity numbers. Use a combination of SEO, SEM, and targeted inbound marketing strategies to help prospects find your site
About Steve
Specializing in strategic planning for multi-location and franchise SEO campaigns, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee’s, IHOP, Dole, and others, with emphasis on strategy, planning, and campaign oversight.
In 2018, Wiideman won Industry MVP at a popular SEO conference (C3 Searchies) and helped Meineke earn the NatLo Top 30 in Local Marketing by Placeable.
Wiideman and his team have worked with Fortune 500 companies and small start-ups alike for over 22 years. His personal experience ranges from having managed or assisted with large sponsored ads budgets, to turning brick and mortar businesses into Internet profit machines using SEO best practices learned while studying under the world’s best organic and paid search optimization specialists.
Wiideman conducts online video and in-person presentations at various conferences and tradeshows throughout America on such topics as the history of SEO, link-earning, multi-location ranking factors, pay-per-click advertising, responding to search engine updates, and much more. He also is a frequent panelist at online marketing events and speaks at many California meet-up groups and networking events.
Wiideman designed and teaches the Website Optimization and Strategic Search Engine Marketing online course for California State University Fullerton, the SEO Tools and Analytics course at University of California San Diego, and was recently commissioned to write a textbook for a popular online learning service for colleges.
Wiideman’s information products of the 2000s have been adopted by thousands of small- and mid-sized businesses as a model for building websites on a platform optimized for higher placement in search results and social media destinations.
As a consultant, Wiideman has developed creative strategies that garner organic links and citations to web properties, in addition to strategizing website migrations, upgrades, and social media integration. Wiideman has been mentioned and featured in a number of popular publications including:
CNN Money Entrepreneur Magazine Marketing Sherpa National Journal Response Magazine Vice Magazine Visibility Magazine CNBC Vice / Motherboard Fortune Magazine Local Search Association American Express Wiideman is currently working on a project to provide his knowledge in the SEO industry in the form of a 6-week online training program.
Steve’s current projects include a transparency service for small businesses, along with experiments his team is running to better understand the impacts of voice search, featured snippets, and structured data.
How to reach Steve Wiideman:
By Phone: (562) 732-4417
By Email: info@wiideman.com
By Social: @seosteve | linkedin.com/in/seoexpert
www.wiideman.com
www.thebusinessofbusinesspodcast.com
Full Transcript Below
What Are Great SEO, SEM, and Inbound Marketing Strategies? Featuring Steve Wiideman
Tue, 8/17 12:11PM • 45:04
SUMMARY KEYWORDS
people, page, seo, work, clients, website, search, pay, site, google, create, business, ad, set, questions, important, buy, steve, put, users
SPEAKERS
Steve, Roy Barker
Roy Barker 00:03
Hello, and welcome to another episode of The Business of Business Podcast. I’m your host Roy. Of course, we are the podcast that brings you a wide variety of guests that talk to a diverse set of topics. But we want to do is hopefully we can maybe bring up some topics that you may not have thought about. Or if you have something that’s keeping you up at night, we can definitely provide you some information and some professionals to help you there.
Today, we’re excited to have Steve Wiideman with us He is a writer, a scientist, professor and practitioner of search optimization, Steve lives and breathes and eats SEO, SEM and inbound marketing, when he’s not leading his team of SEO consultants for franchise, multilocation and e commerce brands. He’s a cheeseball romantic, entertaining dad, and world traveler with a passion for life, embracing culture and diversity, while serving as…
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