Marketing Agency Leeds – What is search engine optimization (SEO)?
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00:00 – What is search engine optimization (SEO)?
00:49 – What’s the difference between SEO & SEM?
01:42 – Why should I care about SEO for my website and business goals in general?
02:28 – How can SEO benefit my website?
05:42 – How can you optimize your site for SEO purposes, and what are the top three things to do to rank higher on Google searches?
07:35 – Marketing Agency Leeds
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Marketing Agency Leeds – What is search engine optimization (SEO)?
SEO is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of searches, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local marketing in that it optimizes sites for organic rather than local prominence; i.e., improved rankings are not purchased at any cost to businesses themselves. Successful SEO campaigns could result in a significant improvement in website traffic and visibility, but it does not guarantee that any such increase will result in increased revenue.
SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.
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What’s the difference between SEO & SEM?
In SEO, you’re optimizing your site’s content to get a better ranking within organic results. In SEM (search engine marketing), you’re paying for your ad to be placed before or alongside other ads on a list of results that have been specifically organized by a Search Engine
Why should I care about SEO for my website and business goals in general?
If you own a digital property such as a website, SEO is the most valuable and cost-effective marketing approach for your business.
How can SEO benefit my website?
If you want your website to succeed, SEO is vital. Here are some of the ways it will help your business:
1. Top Page Rankings on Google – More than 65% of all searches now come from mobile devices, with over half of those being location-based according to Mashable.
How can you optimize your site for SEO purposes, and what are the top three things to do to rank higher on Google searches?
Strategic Surge SEO agency Leeds experts know all about optimizing a website for search results. When it comes to making a website rank higher on Google searches, the following three things should be carried out:
1. Onsite Optimization
2. Site Audits and Performance Review
3. Off-Page Link Building Outreach and Campaigns
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Marketing Agency Leeds – What is search engine optimization (SEO)?
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