Instagram is the fastest growing social media network where many brands incorporate the marketing strategies of Instagram into their business. Instagram, within a short period, gained more than one billion active users monthly. The high engagement rate makes all the marketers involve them in Instagram for growing their business.
The primary advantage of Instagram and, in particular, Instagram apps over other social media is publishing the content in visual nature. Your content strategy will work out well by engaging your audiences in a wider range. Instagram brings lots of new features to drive traffic like Instagram stories, IGTV, and Reels that can help you to stand out from others in your business.
The below article will help you grow your business with a winning marketing strategy using Instagram. There are some tips provided to create an effective Instagram account.
1. Create An Eye-Catching Profile
After opening your Instagram account, optimize your profile according to your business and attract your target audiences. Your Instagram profile should tell your audience the story of your brand in an attractive way. Instagram provides you about 150 characters to define your profile. So, create an informative and interesting bio about your business to grab your viewer’s attention.
Your bio information should convenience the visitors to follow you and increase the value for your content and feed. You also have the option to add the contact information that helps your audiences to contact you directly. Add your location also to find out where your business is located. And at last, is your profile picture. Provide an eye-catching image related to your brand. If you have any other social media account, use the same photo on Instagram also to recognize easily by your audience.
2. Define Your Goal And Purpose On This Platform
Once knowing your purpose on Instagram, set an objective for doing Instagram marketing. There are many tools on Instagram to develop your business. But you can utilize it effectively only if you know your goal. The objectives on Instagram differ for each marketer. Some of them focus on their online presence, some marketers increase their brand awareness, generating new leads, making conversions, enhancing your brand. You can choose any one of the objectives from the above goals and incorporate your marketing plan.
You may also combine many goals and use them to grow your business with an excellent content strategy. It helps you to gain a positive outcome in reaching audiences and growing your business.
3. Reach Out Your Brand To Target Audience
The business will grow to a higher point only if your brand is known to a wider audience. The most active users on Instagram are between the ages of 18 and 29. So, create content to attract those audiences. Instagram also provides an inbuilt analytics tool to know your audience easily. Focus on your audience’s age, gender, location, etc.
Monitor the popular events on Instagram and track the users who check your profile. The analytics tool allows you to target your audience based on their interest, behavior, age, location, and gender. Using this, you can reach your post to your audience easily. Also, track your competitor’s followers because they may also have an interest in your brand.
4. Make Your Presence Using Instagram Stories
Instagram stories are an engaging way to make your audience’s presence on your brand. It provides the content in a slideshow form that is active for about 24 hours. The stories display on top of your audience’s feed are indicated with a circle of your profile picture to find you easily. Your content on stories need not be of high quality, and you can also post content behind the scenes.
There are additional features on Instagram to experiment by making content in different ways, including filters, photos, stickers, and live videos. Stickers play a vital role in engaging your audiences. The different types of stickers are,
- Question Sticker – Use this sticker to ask questions about your brand and clarify the doubts of your followers.
- Quiz Sticker – Know your audience’s interest by conducting a quiz and know the audiences who answered your quiz questions correctly.
- Countdown sticker – When you are launching a new product or giving any update in your business, before the release, use a countdown sticker by setting the announcement date and time, creating curiosity among your followers.
5. Try Out With IGTV And Reels
IGTV and Reels feature both allow you to upload videos in an engaging way. IGTV provides a long video for about 15 minutes, and if you are a verified user, you can upload a video for 60 minutes. With IGTV videos, you are able to give engaging, fresh, and fun video content to make your brand popular among your followers. You can also create a tutorial video to know your brand usage by your audience.
Reels are completely a popularity segment where you can post an engaging and entertaining video for about 15 seconds. You can boost your reel views with a higher engagement rate by making a creative and attractive video which is the same as TikTok. Using a trending sound or music, create a video related to your brand or product. It is a page where you can reach out to new audiences and gain them as your followers with your consistent content. Watch reels by clicking the reels icon at the bottom of your feed and create unique and exciting content.
6. Come Up With Effective Hashtags
Hashtags on Instagram are the key factor to improve your brand visibility to many users. You can show your content to different people who all show interest in your brand or business. But concentrate on choosing a hashtag because it has to be relevant to your content. Use hashtags that are frequently searched and used by many people. It helps to show your content in front of them.
Instagram allows you to use 30 hashtags, but using a minimum of five to nine hashtags will be sufficient to make your content look good. If you can’t find the correct hashtag, just go to the search bar on Instagram and search using the relevant keyword. There displays a list of hashtags related to your search. Choose a relevant one from the list and use it on your content to make your brand popular.
Wrapping Up
Instagram is a vast place to grow your business with a relevant marketing plan. With your high-quality content and exciting information, showcase your product to your audiences in a new and unique way. Instagram makes it fun and engaging to make your brand popular with attractive captions that help to grow your business.
Author Bio:
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.
