Nowadays, everyone is using surveillance monitoring for safety reasons be it any industry, organization, any company, even many households. For households, they are using an e-surveillance service to keep their families safe and prevent any form of theft or robbery from happening at their place while they are away. Some families even use electronic surveillance to monitor the whereabouts of their family members or to keep an eye on their children.
Similarly, for businesses, be it video surveillance monitoring, audio, or a combination of both, it provides them a complete and exact picture of what is going on at the moment. With the help of such e-surveillance monitoring devices, the person in charge can monitor every worker’s attitude and what they do at a specific place at a specific time. Their work behavior can be easily observed, their activities, and other information to protect the organization’s data from any internal theft.
It is also possible through e-surveillance to monitor the performance of employees on their computer usage and emailing on their systems. So that they have better time management and instead of browsing on social media or other platforms, they can devote their time to their tasks during working hours.
Profits through e-surveillance for business
There are many benefits businesses can avail with the help of e-surveillance:
Safety to assets
E-surveillance provides safety to valuable assets of the company by keeping a watch over unscrupulous elements. Any such happening gets captured in the camera and the miscreants are identified, therefore, it becomes easy to nab them.
Protection from thefts and shop-lifting
Video surveillance monitoring protects from thefts as everything is being watched constantly. Even if such thefts occur, then through the video footage, it is easy to identify the culprits and take the help of law enforcing agencies.
Check on employee theft
Not all employees are alike. There might be some black sheep who may try to play some mischief by causing some harm to the company’s assets. Through e-surveillance, this can be minimized.
Safety to customers
Surveillance monitoring provides safety to customers from being physically harmed by anti-social elements as such happening is being captured in CCTV. It sometimes happens that customers are attacked by such elements as these elements know that customers must be having some money which can be robbed. Such incidents if they happen will be captured on camera and culprits can be identified and nabbed. Ensuring safety to customers to enhance your brand reputation.
Sales boost up
It helps in boosting up sales as, through e-surveillance, it is easy to monitor the volume of sales in different sales centers. Inventories can be transferred where sales are high.
24X7 E-Surveillance
As surveillance is being done round the clock, it’s a big relief for the business owners to guard their business. Now they won’t have to employ more security guards for keeping vigil of their assets. Through e-surveillance service, they can easily monitor their business remotely.
Reduction of legal claims expenses
In the absence of e-surveillance, if any harm occurs to business, it will be extremely difficult to gather evidence for taking legal actions as the owner will have to gather proof of evidence of the mishap. Due to CCTV cameras, it becomes easier to collect evidence that can be presented to the court of law.
Better time management
Through e-surveillance of staff, their time spent on their systems, operators can find out the computer usage by employees. If it is found that such employees are browsing social sites during working hours, they will be directed to more productive work.
Better performance of employees
Through e-surveillance, employers know how much time they are spending in the canteen during office hours. Such employees who are not performing well are informed by the managers and counseled to improve their performance. Moreover, as other employees know that since they are under constant watch, they will not get the opportunity to waste their time and will fully devote their time productively.
Handling customer disputes
With the help of CCTV cameras, it is easier to resolve disputes that arise from the customer’s side. For instance, if a customer claims that they had purchased some item but did not get the receipt, such CCTV footage can be referred to find out whether they physically came for the purchase and are telling the truth or not.
Improvement in shopping experience
Installation of CCTV cameras in retail centers helps businesses to observe customer behavior more closely. Customers also feel assured that they are being watched and hence are safe. This gives valuable insights to the business owner about how to improve the shopping experience of customers. Either by considering the layout of the store, replenishment of inventories, how the staff is behaving with customers at the time of surveying products before buying and at the time of billing, etc.
Takeaways
E-surveillance of businesses either in-house or outsourced is getting increasingly accepted for a variety of reasons. Such reasons range from the safety of assets/employees/customers, or for business growth, or to conform to certain statutory compliance.
Reasons are many but decisions are based on analyzing cost versus benefits, their specific requirements, and business strategies. In any case, e-surveillance continues to be accepted by businesses and will soon become the accepted norm to stay relevant in cut-throat competition.
Author Bio:
Pratik Salia is an experienced professional with a demonstrated history of working in startups & conglomerates. Skilled in Operations, E-commerce, Customer Experience, ABM Marketing, B2B Marketing, B2B Brand Positioning, Customer Relationship Management (CRM), E-Surveillance Monitoring, Market Research, and Management.
