Search engines are the major sources of organic traffic. The reason is very simple, web users always use search engines when seeking solutions online. Search engines are trusted by web users is because they always produce related results. To ensure that the results are related to what web users are searching for, search engines set up criteria that websites must meet to appear in search results. It is more than just having a related solution to what web users seek.
Website operators employ different techniques to enable them to meet the criteria set by search engines. The process of enabling a website to meet the criteria set by search engine is known as search engine optimization or SEO. To rank higher in search engine results, here are 8 things you must do to make your website seo oriented.
Develop Quality Content
The content of your website is very important. It is often the solution that web users seek when searching online. Even when users seek to buy your product or patronize your services, it is the content of your website that points them in the right direction. It is important that you develop quality content. The content of your website should ooze authority.
Engage in comprehensive research and cross referencing when developing contents. Allow for white spaces and do not clog up content. Four to six sentences is enough for one paragraph. Avoid putting out bulky content unless the situation demands so. Most web users are not willing to spend hours reading through your content.
Establish Quality and Authoritative Backlinks
External backlinks show a significant amount of authority. They are highly regarded by search engines. Website can get external backlinks by pitching the content to other websites. In that content, insert links that will redirect web users to the website. Social media platforms are another means of getting quality backlinks. Create an official social media page and share contents from your website on social media.
However, not every website can get external backlinks. Instead of waiting for external links, website operators can create internal links. When creating new content, make reference to contents of already existing webpages on your website and insert their links according. Search engines will still rank you for backlinks and internal links will make web users to longer on your website. Avoid using words like “this, here, link” etc. as anchor text. Instead, use” WooCommerce Private Store” when discussing issues related to eCommerce products.
Optimize the Loading Speed of Your Website
The loading speed of a website is very important. The loading speed of a website affects its bounce rate. One way to optimize the loading speed of a website is to optimize the multi media content of the website. Optimize pictures before uploading them. Do not autoplay audio or audiovisual immediately while the website loads. This will slow the speed at which the website loads. Instead, allow users to determine if they want to listen to a podcast or watch the video.
Furthermore, embed audios and audiovisuals instead of uploading them. Doing this reduces the load the website carries. Besides multimedia content, plugins are also another thing that delays website loading speed. Avoid installing too many plugins. If there is a plugin like the Woocommerce shop as customer, there is no need installing a plugin that enables website admin preview eCommerce stores.
Write Proper Titles and Meta Tags
After ranking high on search engines, it is up to web users to select their preferred website. To increase the chances of a website getting clicked by web users, write proper titles and meta tags. The title of website content should be simple and contain keywords that web users will most likely search for. Besides the title, the meta tag of a webpage should contain basic information about that webpage. Use the number of characters allowed by search engines to give web users a hint of what to expect.
Avoid Keyword Stuffing
Avoid stuffing contents full of keywords. Keywords should appear after every 60 to 100 words. It is enough for keywords to appear once. Avoid repeating keywords so that content does not look redundant. Do not hesitate to use trending keywords as long as they are related to the content you are developing. Employ the use of long-tailed and short-tailed keywords when developing content. Ensure that keywords are inserted naturally.
Use a Simple and Responsive Website Design
The design of your website plays a key role in its search engine optimization. Opt for a simple and responsive design for your website. Use a three step navigation and ensure that web users do not need more than three clicks to access all sub sections of the menu. The floating menu and search buttons are best. They enable web users to easily locate them regardless of where they are on the website.
Optimize Your Website For Mobile Users
More people are accessing the internet via mobile devices that laptop or desktop computers. It is best to optimize websites for mobile users. When designing website, preview it in the mobile device mode. This will give an idea of how the website will appear on mobile devices. In the case of website development, ensure that the website still maintains full functionality when reduced to certain screen sizes.
Choose For User Friendly URL
While this may not seem the most important, it still plays a major role in SEO. When creating website URL, use the content of the webpage. If the website contains the WooCommerce Custom Registration Fields Plugin, ensure it reflects in the URL of the webpage. Doing this ensures that the website does not have duplicate URL. It also gives web users hint of what to expect.
The tips provided above help to get web users to the website. They also keep users on the website for as long as possible. Certain tips like using a simple design and optimizing for mobile viewing help reduce your bounce rate. In summary, these tips help websites meet the demands of web users.
