Learn How To Use Search Engine Marketing To Get More Business – Search Engine Marketing Introduction
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Welcome to Digital Promotions New Braunfel’s video about search engine marketing (SEM).
Search engine marketing is a powerful and ever-evolving tool that you can use to drive targeted traffic to your website. It’s split into two distinct areas: search engine optimization (SEO) and pay-per-click advertising (PPC).
SEO involves optimizing your website so that it achieves higher rankings in organic, or unpaid, search engine results. This increases visibility for potential customers who are searching for the types of products or services you offer. SEO is an ongoing process as search engines often change their algorithms to ensure they provide the most accurate and up-to-date information to their users. To stay ahead of the game, it’s important to stay abreast of industry changes and adjust your methods accordingly.
On the other hand, PPC involves buying ads on search engines like Google, Yahoo!, or Bing that appear when someone enters a specific keyword or phrase into the search bar. These ads are highly targeted so they appear when people are actively looking for what you offer. You only pay for these ads when someone clicks on them, meaning you get more bang for your buck in terms of leads generated by potential customers.
If you haven’t tapped into either of these powerful tools yet, now may be the time! Reach out to one of our knowledgeable SEM experts today and let us help you start maximizing traffic from organic and paid sources alike!
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