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Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but they’re on completely different sides of the fence.
On-page SEO focuses on optimizing parts of your website that are within your control, while off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites. To further understand the difference between the two, you have to understand, at a basic level, how search engine algorithms work. Let’s break it down.
There are two main buckets that search engines look at when evaluating your site compared to other sites on the web.
On-page SEO looks at what your site (or your page) is about
Off-page SEO looks at how authoritative and popular your site is
Put simply, what you rank for is largely determined by on-page factors, while how high you rank in the search results is largely determined by off-page factors.
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