How Gymshark is Using SEO to Grow Their Business Even Faster

Today, we’re going to dig into Gymshark and what they’re doing on the SEO side of things to scale their brand even further.

By the end of this video, you’re going to have a better understanding of how you might be able to use SEO for your business or brand, regardless of what space you’re operating in.

📥 DOWNLOAD my free Digital Marketing Jumpstart Kit to get more organic traffic and leads to your site → https://www.growwithwill.com/digital-marketing-jumpstart/

🔔 Remember to SUBSCRIBE to get new videos every week:
https://www.growwithwill.com/subscribe

☕️ Did I help you out? Buy me a coffee: https://ko-fi.com/growwithwill

0:00 – Introduction to How Gymshark is Using SEO to Grow Their Business Even Faster

0:40 – What is Gymshark?

When you visit their website, you’ll notice that they have different clothes for women and men. You’re going to see all their different product lines like bottoms and leggings, crop tops, hoodies and jackets, and things like that.

But right off the bat, this leads us to a really quick understanding of why they might have some challenges when it comes to SEO. Because if you were just to think for a second, that you were wanting to rank for something like fit seamless cropped leggings, you can just imagine how there are probably hundreds of clothing brands that are trying to rank for that same exact phrase.

1:13 – How is Gymshark addressing this issue?

What I know from Gymshark’s overall domain is that they focus on what they do best, which is selling their product.

However, you’ll notice that as we are scrolling through these pages, it’s your pretty standard e-commerce experience.

However, in the top right corner, I noticed something interesting. On the top right you’ll see this blog section, and when you click that, it’s going to open up what they call Gymshark Central.

2:00 – What is Gymshark Central?

Gymshark Central is the heart and soul of their digital marketing efforts.

What Gymshark has effectively realized is that they cannot actually rely on their main domain to rank for a ton of phrases that are related to their business. So instead, what they’ve done is they’ve built this website on their blog that does this for them.

As we dig into this blog, we’re going to see some themes to what they do as a brand, but also we’re going to see just some general contact that positions them into their overall industry.

4:01 – Why Gymshark has taken this strategy?

One of the reasons is because they want to go after their own domain phrases, so they don’t have to do payouts to affiliate partners that they don’t have to actually cut if they were to just own it themself.

The other thing that’s interesting as we start to work our way through the Gymshark blog is that they cover more than just their own brand phrases.

And what this allows them to do is really position themselves as a thought leader or partner in the space as they’re helping their customers achieve their fitness goals.

6:30 – Is Gymshark Central working?

How possible is it that this is actually working at scale? To answer this question, let’s dig into Ahrefs.

As we dig into Ahrefs, what you can see here is that Gymshark’s blog is actually doing really well. In fact, they have 57,000 organic keywords that they’re organically ranking for along with an average traffic value of 68,000.

When I go into the organic search, and if I go into there all time, you’ll see that this has been a steady source of traffic over time for the last year or so since they launched it.

If I go into top pages, you can see how the top phrases will give me an understanding of what sort of content strategy is working for Gymshark. In this case, they are ranking really well for our workouts. In fact, they’re the top placement for a phrase that gets 17,000 visits.

9:40 – Two Big Takeaways to Remember:

1. Don’t be afraid to adapt and introduce digital marketing later on in your brand.
2. It’s all about positioning yourself as an authoritative source for content in your overall niche.

✍️ COMMENT BELOW:
What did you learn from Gymshark’s SEO strategy?

Grow with Will is all about helping you grow your business, get more customers, and hone your business acumen. I teach you the real-world business skills you didn’t learn in school to help take you from zero to self-starter.

🔔 If you find this helpful, SUBSCRIBE for new videos every week:
https://www.growwithwill.com/subscribe

📸 My YouTube Gear: https://kit.co/GrowthWithWill/my-youtube-studio

Disclosure: Some links and products are affiliate links, meaning Grow with Will will earn a commission if you make a purchase through our links, at no cost to you.

Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.

source