Choosing Desktop or Online SEO Tools Sometimes having too many options can complicate things. I mean, how are you to know what the best choice is for your business? When it comes to search engine optimization tools, you are able to choose between online tools and desktop tools. So, which kind should you go with? To begin, the main differences between online or desktop programs, is whether you: A) Download the product to your computer and use it independently. The tool sits on your desktop (or in your task bar), and you can load it up and use it anytime you wish. B) Online tools require that you log into an account and conduct your research through their online interface. You work within their program, connected to the Internet, and to their website. Another factor is cost. With downloadable desktop programs, you typically pay once and then it’s yours to use for life. With online SEO tools, you are going to pay monthly or yearly for access to their program. But there is a third factor to consider, and in my opinion it’s one of the most important. UPDATES! With downloadable programs where you pay one-time for lifetime access, you may not be given regular updates, bug fixes and improvements. While the last thing you want is a buggy product where you aren’t getting regular updates, even more important to your SEO research is that the tools you use need to be up-to-date, constantly evolving as search engine optimization does. This world of SEO is an ever-changing one, and what works today may not necessarily work tomorrow. So considering that, it’s important that you choose a program that is going to provide you with ongoing updates, improved options as they become available
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