Here is the ultimate guide to SEO:-
👉Different Types of Search engine optimisation
The four Search engine optimisation are:
On page SEO
Off page SEO
Technical SEO
Local SEO
👉On Page SEO
On-page SEO basically focuses on optimizing those parts of your page which are under your control. This works on what your site is about. To further break it down, on-page SEO ranks you according to the content or on-page factors. It includes keywords, body copy, headers, titles, descriptions, images, and more.
On-page SEO includes:
1. Titles and Subheadings
2. Page content
👉Off page SEO
Off-page SEO focuses on increasing the authority of your page or domain, through content and backlinks. This works on how popular your site is. In simple words, off-page SEO ranks your site according to how popular and authoritative your site is amongst the people.
Off Page SEO includes:-
1. Link building
2. Competitor analysis
3. Quality backlinks
👉 Local SEO
Local SEO means the geographical focus is on a specific area and not on a nation. It means to focus on your community and promote your online presence in a specific area.
For that we have Google My Business, which has proven to be one of the best for promoting yourself in your local area or city. You are visible on Google maps, viewers can see your business hours, reviews, ratings and even pictures. It’s essential that you optimize your local profile to get the best results.
👉Technical SEO
1. Page loading:-
Everyone is impatient, so thus no one waits for your website to unfold. Thus optimizing your loading time would help your rankings.
2. Website structure
It’s important that you use an easy URL, which is easy for the users to remember and find. Using HTTPS hypertext, a user-friendly and consistent URL structure, easy navigation through the site, and consistent internal links would help you up your SEO game.
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