SEARCH ENGINE OPTIMIZATION
What is SEO?
SEO stands for search engine optimization. It is the process of optimizing your website to make it more visible to people searching for services or products related to your business on Google, Bing, and other search engines.
Your pages will be more visible in search results. This will increase your chances of attracting new customers
TYPES OF SEO
1. ON-PAGE SEO
On-page SEO, also known as “on-site SEO”, is the process of optimizing web page contents for search engines and users.
On-page SEO techniques include optimizing title tags and content, as well as internal links and URLs.
2. OFF-PAGE SEO
Off-page SEO is a term used to describe the entire range of SEO strategies that do not require the publishing of content or updates to your site.
There was a time when people used “off-page SEO” and ” link building” to refer to each other, but in actuality, there are a variety of techniques for off-page SEO that you can employ, such as brand-name building, building citations, Content marketing, social networks, and many more.
3. TECHNICAL SEO
Search engines offer a higher ranking in search results for sites with certain technical attributes like an encrypted connection and a responsive design, speedy loading, etc.
Technical SEO Checklist
1. Use Secure Sockets Layer – SSL
2. Make sure your site is mobile-friendly.
3. Make your site faster.
4. Repair the issue of duplicate content.
5. Design an XML sitemap.
6. Consider enabling AMP.
7. Register your website with Google Search Console and Bing Webmaster Tools.
4. LOCAL SEO
Local SEO refers to a type of search engine optimization (SEO) technique that assists your company to stand out in the local results of Google.
Every business with a physical address or operates in an area of geographical significance can gain from the local SEO.
If you go to Google for any keywords that relate to your company and three listings on a map are displayed beneath it (also called the map pack) Local SEO can assist you in growing your business.
However, to comprehend local SEO, it is important to understand how Google functions first.
Important SEO Tools
1. Google Search Console
2. Screaming Frog
3. Google Analytics
4. Web Developer Toolbar
5. WebPagetest
6. Google Page Speed Insights
7. Google Mobile-Friendly Testing Tool
8. GTMetrix Page Speed Report
9. W3C Validator
10. SEMrush
11. Ahrefs
12. Majestic
13. Moz Bar
14. BrightLocal
15. Whitespark
16. Botify
17. Ubersuggest: Keyword Tracking Tool
18. Answer The Public
19. SpyFu
20. Woorank: SEO Ranking Tool
21. SEOQuake
22. Siteliner
23. Fat Rank
24. Keywords Everywhere
25. Yoast SEO
source
