Here are some of the most popular digital marketing trends that you should be aware of in 2022:
1. Cross-Device Conversions – As customers increasingly consume content and engage with brands across multiple devices, companies must shift their strategies to accommodate. By using cross-device tracking tools, businesses can see how users interact with their website or app on different platforms (smartphones, tablets, PCs), and then adjust marketing efforts accordingly.
2. Augmented Reality & Virtual Reality – With boomers increasingly reaching retirement age and becoming more active in video gaming and other leisure activities, adoption rates for virtual reality (VR) devices such as Oculus Rift have increased significantly over the past few years. In addition to providing an immersive experience, VR applications are also being used for medical purposes such as training surgeons during surgery or rehabilitating patients after injuries.
3. AI & Natural Language Processing -As computers become better at understanding human language and responding intuitively to requests from consumers online, there is growing interest in implementing these technologies into business models ranging from customer support systems to ecommerce websites.
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