Search engine optimization (SEO) is the practice of improving the ranking of a website or web page within various search engine results pages (SERPs). The higher the ranking, the more likely people are to find the page.
SEO is an increasingly important part of online marketing. According to a study by eMarketer, global spending on SEO will grow from $2.1 billion in 2013 to $5.8 billion by 2018.
There are a number of ways to improve your site’s ranking. One approach is to improve the content on your website. You can write more informative and interesting articles, or use keywords throughout your text.
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