What Is SEO?
The 2022 Guide to Search Engine Optimization
Search engine optimization (SEO) refers to the process of improving your site’s organic traffic and ranking on search engines such as Google, Bing, and other search engines.
This includes creating high-quality content in addition to monitoring your site’s technical health, amplifying your content to gain backlinks, maintaining your site’s local search presence, and more.
SEO is both the art and the practice of convincing search engines to recommend your content to their users as the best, most authoritative, and most comprehensive solution to their problem.
Search engine bots “crawl” sites to create an index to collect information on web pages. You can think of the World Wide Web a bit like a spider web — the bots (or spiders in this example) travel from page to page by links.
Why is SEO important? Search engine optimization brings free traffic to your site. If you publish high-quality pages that answer a user’s query, they will appear at the top of the SERPs. This is an excellent place for searchers to become familiar with your website and business.
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