In this era of revolutionary digital ecosystem, it is inevitable to stay well versed with the latest technologies. The skillsets sought after by individuals and companies also have evolved over the period. A strategic shift has already taken place in marketing industry towards digital marketing. In order to stand out in this competitive market, company needs to deliver more than what people desire from this evolving technology.
Spykar is dedicating itself towards the D2C (direct-to-customers) marketing strategy. As per the analysis, The D2C market is projected to grow by a staggering 19.2% in 2023 alone. Even though, being a recognised brand in Indian fashion industry, Spykar is struggling to achieve the sales expectation of Management. So, we are bringing up a marketing plan to bridge up the gaps that Spykar is facing with digital market strategy. In support to our research, we did Competitor Analysis, it is a key strategy that we are using. Focusing on competitors strategy we did analysis what keywords they are using and by understanding this we will be enhancing our keyword usage and defy them.
As per our research, Bewakoof has D2C approach, following 7P’s model, by putting up different challenges and hashtags eventually gaining strong customer base and growing by 20% per month. Devine Eyelashes brand adopted a perfect blend of content marketing and SEO. They did an extensive market research to filter out all unresolved queries of customers in their domain of business and prepared a blog post. The potentials of SEO and content marketing transformed the blog post to a reference document for the fashion industry and resulted in churning a 1M+ visitors to their website.
Like every coin has two sides to it, same way marketing also has its own pros and cons, marketing being a very powerful tool needs to be handled in such a way that it demonstrates the idea and thought of the selling the product similar to the product itself. Bringing up the case study of Levi’s having a downfall. Levi’s did set an example to the market that effective communication is very important. as of they made a blunder. Opting a marketing tag line as “Hotness comes in all shapes and sizes”, they completely failed to portray their message by publishing a picture including all of the skinny models.
Establishing to a conclusion that thereof we need to focus on not just putting the content and products on the website but also depicting it in a way that it is a healthy marketing process. Covering all the strategies righteously by making full use of 7P’s and correct usage of keywords/keywords in a form of a query statement can only accelerate an organic growth for the company. To keep up with the customers the company needs to be focusing on all the aspects and different platforms instead of sticking just to the website. The market is changing and adapting different trends and fashion at a very fast pace. Thus, keeping up to these changes covering areas like for video content marketing YouTube, for social media content marketing Instagram, and putting podcasts or short few seconds audio on Spotify or different music apps to market.
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