SEO stands for search engine optimization. Seo is a technique to generate quality and relevant traffic on website throughout search engines. It is a powerful technique of digital marketing to promote a business or website on internet media
#Introduction to SEO
What is search engines
Difference between portal and search engines
How search engines work
What is SEO
SEO techniques (On page and Off page)
Difference between White hat, Black hat, and Grey hat SEO
What is the need for SEO
Things to consider before starting SEO of any website
What is Ranking
How Google ranks a website
Get familiar with the basic terms like crawlers, robots, and spiders
How to choose the best search engine
#Keyword Research
Introduction to Keyword research
How and why to choose the right keywords
Different types of keywords
How to do Keyword analysis
Keywords density analysis
Tools for keyword research
Competition analysis
Localized keywords research
#On Page Optimization Steps
Introduction to On-page optimization
What is Title, Description, and Keywords tags
Difference between primary, secondary, and tertiary tiles
Length of titles, meta description, and Snippets
H1 to H6 Tags and their importance
Important keywords in title, meta descriptions, and content
When and where keywords can be placed
Difference between Internal links and External links
Anchor Text
Anchor links optimization
Headers optimization
Importance of Alt tags and Image tag
Image tag optimization
Content Optimization
SEO friendly content
Optimizing SEO content
Page naming / URL Structure / Permalink
Website structure & navigation menu optimization
Filename optimization
Page speed optimization tool
Robots.txt
URL Canonicalization/ 404 Implementation
Difference between HTTP / HTTPS
Different types of Sitemaps and their importance
Google SEO guidelines
Google Analytics and Webmaster integration
Google sandbox effect
Keyword Proximity, Authority, Prominence, and density
Iframes/ Frames effect on SEO
URL renaming/ rewriting
Duplicate Content / URLs
HTML Validations using W3c
Broken link analysis
Website architecture
Bread Crumb
Google webmaster tool
Creating effective landing pages
On page Audit
Yahoo Feed Submission
#Off-Page Optimization
Introduction to Off-page optimization
Local marketing of websites on the basis of locations
Social Media optimization techniques
Introduction of link building and its types
Directory submission
Blog and article submission
Forum posting
Forum signatures and commenting
Free classifieds
Classifieds posting
Press release submission
Video submission
Business listing submission
Guest blog
Local SEO (Local business listing)
Detail knowledge of Link building and backlinks
Social bookmarking
Photo & Video Sharing
Infographics sharing
Document Sharing
Content Marketing and its importance
Question and answers
Web 2.0 submission
Importance of backlinks / Link building
A home page promoting tips and techniques
Strategies to build qualitative and relevant backlinks
Competitors backlink research and submission
Tracking the links and PageRank
Submission to do follow websites
RSS Feed submissions
Webmaster / Search Console
Sign up for a webmaster account
Verifying website under Google Search Console
Introduction on webmaster
Effect on inner page ranking through inner linking
Understanding queries and Average keyword position
Search Appearance
How to improve website quality and performance by using the information in the search console
Google Index
Search Traffic
Google My Business
Google Crawling
#Google Algorithms and updates
Introductions on Search Engine Algorithms?
How Algorithms Works?
Algorithm & Google Panda
Detail information on Search Engine Penalties
Procedures for recovering from Search Engine Penalties
What is Google Panda Algorithm?
How Google Panda Algorithm affect millions of websites?
Things to know about Google Penguin
A brief introduction on Google EMD Update
How to save websites from Google Panda, Penguin, and EMD
Recover your site from Panda, EMD, and Penguin
#Things not to do in SEO
Black Hat SEO
Try to avoid Grey Hat SEO
Exact-match Anchor text
Keyword Stuffing
Spam comments
Duplicate content and cloaking
Unnatural links
Domain and Keyword Cloaking
Intrusive Interstitial Ads
3rd party “Paid” links
Article spinners
Automated link building
Doorway Page, bots, spam, Link Baiting
Link and article directories
Duplicate Content and Cloaking
Paid / spam blogging
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