Today’s episode is all about Search Engine Optimization hacks, misconceptions, tips, tricks, and more! My deep dive with special guest, Dave Finberg (Founder and CEO of Peaks Digital Marketing, SEO Sherpa, and overall awesome dude) is chock full of everything you never knew you needed to know! Grab a pen, it’s about to get deep!
Check out Dave’s company here: https://peaksdigitalmarketing.com
Key Moments:
00:08 – David Finberg & Peaks Digital Marketing Introduction
04:10 – The importance of an SEO Roadmap
05:20 – SEO Fundamentals
06:30 – Building the SEO Cake – Google’s Priorities
07:00 – The Value of Videos, Audio files, and Infographics/resources
07:30 – Content Marketing in Modern Times
08:20 – Comprehensively covering a topic – Don’t make Cake out of Icing
09:00 – Digitize your In-person Sales Process
09:45 – How to give the most value to the user
10:20 – Before Considering Keywords, do this.
11:00 – Consider Content before SEO.
11:12 – Google’s Searcher Task Accomplishment
12:10 – Avoid Content for Content’s Sake
13:00 – How Research is Key to SEO
16:40 – AI Copywriting tools – Impact on SEO
26:30 – 7 Core areas of SEO
29:00 – The Value of an SEO TEAM
30:30 – Scripts and Plugins that slow down your website (hurting SEO)
31:30 – 3rd Party Scripts
33:20 – Optimizing website assets for SEO
34:20 – The Google Tag Manager Hack for Page Speed.
39:00 – CMS Considerations – Shopping for a website
41:30 – Webflow Vs WordPress Vs Magento Vs Shopify
49:00 – Thoughts on YOAST SEO (for WordPress)
About The Deep Gripping Reality Podcast:
TDGR is your place for digital marketing tips, tricks and hacks, personal sales strategies, leadership philosophies that stand the test of time, and anything you could need to be successful in an increasingly digital world! “It’s about to get deep!”
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