The main reason why businesses avoid YouTube as a promotion channel is a fear of wasting time, effort, and money. And in general, it is unclear what format will shoot, the result is not obvious, the work will take a lot of time, and there is no certainty of success.
Besides:
scared in front of the camera, no self-confidence and/or lack of experience;
no desire to take responsibility, to become public, to interact with a large audience face to face;
no desire to receive and handle possible criticism.
Out of all these concerns, a question eventually arises – Does our company need #promotion on #YouTube?
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