Search engine optimization (SEO) has come a long way since the days of keyword stuffing and clickbait copy.
To rank first in a Google search result, your store’s content needs to match a potential visitor’s intent. Optimizing your site for SEO can feel intimidating and tedious, but really it’s all about understanding how search engines work and how searchers use them and implementing that insight into your pages copy, then methodically running through some completely accessible backend tinkering.
We’ve put together a step-by-step guide to optimizing your Shopify store—no SEO experience required.
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