Search engine marketing is a type of Internet marketing that involves increasing the visibility of websites in search engine results pages, primarily through paid advertising.
There are three main types of search engine marketing (SEM), all of which aim to increase your visibility in search results.
(1) #PPC (Pay-Per-Click) or Sponsored Search Results;
(2) Local #SEO; and
(3) Organic SEO
The primary distinctions between the three are as follows:
(1) what causes your business or content to appear in search results;
(2) how quickly you can begin appearing in search results; and
(3) the dominant factors influencing your ability to achieve a page 1 ranking.
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