When selecting an SEO company, ask them what their process looks like. If you have a website with several pages, and you want to be as visible as possible to your target audience, our full-service SEO recommended process learns about and develops customized strategies for your business’s online assets.
When it comes to research, you want the best sources. And we all know that sometimes, you have to do a little digging in order to find something that’s reliable and trustworthy.
There are some basic elements to check on in order to be sure that this is a true and helpful resource. Known as the (and we’re not making this up) C.R.A.A.P. method, be sure to compare a potential source with the following areas:
Currency – What is the timeliness of the information?
Reliability – This is an evaluation of the source’s writer, as well as their own sources they used in their article.
Authority – Who wrote this article? Do they have some sort of credibility or position of reliability?
Accuracy – How well-researched and written is the article?
Purpose – Why does this resource exist? Was it created to educate and inform?
If you can answer these questions with confidence, then you just found yourself a great source!
There are bound to be changes in the way search engines work as time progresses, but today, relevance remains the most important factor. In particular, relevance pertaining to a query that a user carries out. As such, SEO professionals should always strive to determine what users want and then provide it to them in the format they prefer. Only in this way can the demand for better-optimized documents and sites be met.
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