Google Search is testing a lighter colored purple for the links you have clicked on and visited in the search results. This report came from both Mordy Obserstein and Khushal Bherwani and I can replicate it myself in different browsers.
The difference is subtle, so here are two screenshots so you can compare them side by side:
Old – darker purple:
New – lighter purple:
Here are the screenshots from those tweets:
For the record here is the darker purple. You can really see how this might have an impact on… well… you name it! pic.twitter.com/NPtSt3BQ6X
β Mordy Oberstein πΊπ¦ (@MordyOberstein) April 24, 2022
#NEW test from google for Title color – its Purple.
πͺπͺπͺπͺπͺπͺπͺπͺπͺπͺπͺπͺπͺπͺπͺπͺπͺπͺπͺπͺπͺπͺπͺπͺπͺπͺπͺπͺπͺ
β‘οΈ New color replicate when you open link in new tab.
cc- @rustybrick pic.twitter.com/0Q9tLNLsGJ
β Khushal Bherwani (@b4k_khushal) April 24, 2022
How will this impact any of you? I have no idea…
Forum discussion at Twitter.